The Content Writer will be responsible for creating, managing, and optimizing content across various channels, including websites, social media, annual reports, marketing collaterals, and internal communications. This individual will play a key role in crafting compelling narratives that align with our mission, enhance our digital presence, and engage with multiple audiences, from donors and partners to volunteers and internal stakeholders. The role also involves conducting content audits to ensure quality, consistency, and relevance.
1. Content Strategy & Planning:
- Collaborate with the communications team to develop and implement a comprehensive content strategy aligned with the organizations goals.
- Create content plans for websites, social media, newsletters, annual reports, and other communication materials.
- Research industry trends, audience needs, and competitor content to inform content planning and strategy.
2. Website Content Management:
- Write, edit, and optimize website content (e.g., blogs, landing pages, success stories).
- Ensure web content is SEO-friendly, accurate, and up-to-date.
- Work closely with the web development team to plan content updates and user-friendly structures.
3. Social Media Content Creation:
- Plan, write, and schedule engaging social media posts across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Develop and implement creative ideas for campaigns and social media engagement.
- Monitor trends and audience engagement to continuously refine social media strategies.
4. Annual Reports & Marketing Collaterals:
- Collaborate with relevant departments to gather information and data for the annual report.
- Draft and edit compelling copy for the organizations annual report, including success stories, impact metrics, and organizational achievements.
- Create content for marketing collaterals such as brochures, infographics, and event materials.
5. Internal Communications:
- Develop and maintain internal communications, such as newsletters and team updates, ensuring all messaging is clear and consistent with the organizations voice.
- Work closely with HR and other departments to craft internal announcements, updates, and other communication materials for staff.
6. Content Auditing:
- Conduct periodic content audits across all platforms (website, social media, marketing materials, etc.) to ensure quality, accuracy, and alignment with the brand's voice and mission.
- Review and update outdated content to maintain relevance and consistency.
- Track content performance and provide insights for continuous improvement.
7. Collaboration & Cross-functional Support:
- Collaborate with designers, videographers, and other team members to ensure content is visually engaging and aligned with the brand's visual identity.
- Assist in managing content production timelines and workflows, ensuring all deliverables are met on time.
8. Reporting & Analytics:
- Monitor and report on content performance, using analytics tools to measure engagement, reach, and conversions.
- Provide insights and recommendations to improve content effectiveness.
- Education: Bachelors degree in Communications, Journalism, Marketing, English, or a related field.
- 5 to 8 years of experience in content writing, preferably within the non-profit or social impact sector.
- Experience with content planning, creation, and auditing across multiple channels (web, social media, print).
- Experience writing annual reports, donor communications, and advocacy materials is a strong plus.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO best practices and web content optimization.
- Proficient in using content management systems (e.g., WordPress) and social media management tools.
- Ability to create both short-form and long-form content, adapting style and tone to different platforms and audiences.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Strong attention to detail and commitment to quality.
- Basic understanding of design principles and experience collaborating with design teams.
- Analytical mindset with experience in content performance tracking and reporting.
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