Job Description
The Sr. Product Marketer will lead product messaging and positioning, content, market evangelism, competitive intelligence, and enablement strategy for Sales and Marketing teams to drive demand generation and optimize revenue. It is a role with responsibilities that include voice of customer, influencing product strategy, driving integrated marketing programs, commercialization, Sales enablement, and defining market requirements and business cases for product line investment. The Sr. Product Marketer will be the leading expert in their product’s target market and value proposition.
The role requires an individual with strong leadership, communication, partnering and analytical skills who can create and articulate CDK’s Fixed Ops Solutions vision; and drive our overall product marketing strategy. The ideal candidate possesses a unique blend of business, technical and sales savvy; a big-picture perspective; and the drive, influencing skills and ability to collaborate with many stakeholders at all levels to transform that vision into a reality.
Responsibilities
- Drive thoughtful integrated marketing plans and campaigns that promote the
product line vision, grow market share, and distinguish product in the
competitive environment
- Help develop and evangelize a transformative vision for CDK’s Fixed Operations product direction.
- Be the product and market expert that proactively collaborates and drives
alignment across an array of teams (such as Sales, Product Management,
Development, Marketing) to define appropriate product marketing mix and
strategy.
- Understand customer problems and find innovative solutions and new market
opportunities for our solutions and exercise creative business judgment in
optimizing the lifecycle profitability of the offering
- Define objectives and key business performance (revenue, market share,
marketing influenced opportunities, etc.), identify levers for improving, and
champion necessary initiatives to attain key results and objectives.
- Lead the development of persona-based positioning and messaging for
different level audiences (Owner, Fixed Ops Director, Service Manager, etc..) and for different target segments. Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) hitting all stages of the marketing and sales funnel.
Qualifications & Job Requirements
- Bachelor’s Degree
- 5+ years of experience in Product Marketing, Sales or Go-to-Market
background preferred
- Proven ability to develop and execute effective product marketing strategies
- Strong foundation of analytic skills to support communications and business
case development
- A natural collaborator with a willingness to drive hands-on tactical execution
- Great communication skills, both written and verbal, to foster good working
relationships with cross-functional teams and align stakeholders
- Strong speaking skills and ability to develop compelling customer-facing
presentations
- Get-it-Done confidence to pick up and lead new projects even in the face of
ambiguity
- A winning attitude that inspires optimism, fun, and the desire to always be
learning!
Preferred Qualifications
Automotive/Retail experience
Salary Range
CDK Global is committed to fair and equitable compensation practices. Compensation packages are based on several factors, including but not limited to skills, experience, certifications, and work location. The total compensation package for this position may also include annual performance bonus, benefits and/or other applicable incentive compensation plans.We offer Medical, dental, and vision benefits in addition to:
- Paid Time Off (PTO)
- 401K Matching Program
- Tuition Reimbursement
At CDK, we believe inclusion and diversity are essential in inspiring meaningful connections to our people, customers and communities. We are open, curious and encourage different views, so that everyone can be their best selves and make an impact.
CDK is an Equal Opportunity Employer committed to creating an inclusive workforce where everyone is valued. Qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, creed or religion, age, disability (including pregnancy), results of genetic testing, service in the military, veteran status or any other category protected by law.
Applicants for employment in the US must be authorized to work in the US. CDK may offer employer visa sponsorship to applicants.
