SEO Manager DACH (f/m/x)

EMBRACE THE WORLD: HOP ON YOUR NEXT ADVENTURE WITH US!

Welcome to Tourlane! We’re a travel tech company focused on providing fully personalized multi-stop trips to 35 destinations around the world and counting. With over 100 000 customers in the DACH region and France, we are on our way to becoming Europe’s leading travel company. 

Our ambition is to revolutionize the travel industry and we’re currently looking for a Senior SEO Manager DACH-market to join our team. This role will be pivotal in contributing to our growth and profitability ambitions by bringing the impact of Organic Search to the next level and increasing the channel’s contribution to our revenue. 

What will you do?

• Research and identify new content and marketing opportunities within the DACH market through competitor analysis, keyword research, website and content auditing, and customer insights.
• Take ownership of developing and delivering the local SEO strategy in order to drive new customer acquisitions. Leading the on- and off-page content strategy and working closely together with both internal and external content specialists to deliver high quality content.
• Monitor site performance & fix site issues and bugs as they appear and stay  up to date with (search) industry trends.
• Support our off-page SEO / link building efforts and help to develop effective outreach tactics to ensure Tourlane coverage in the German, Austrian and Swiss media.
• Help drive continuous improvement of landing pages through Conversion Rate Optimization (CRO) initiatives, including A/B testing, to enhance user engagement and maximize lead generation across our domains.

What will you need to be successful?

• Proven track record and experience in online marketing with a focus on content marketing and/or SEO
• A great understanding of on-page and off-page SEO best practices
• Strong project management skills with the ability to juggle multiple projects and priorities in parallel
• A strong understanding of user behavior and search patterns within the DACH market, with the ability to leverage insights to optimize both search and landing page performance in order to drive results
• Data driven mindset. Able to use data to track and measure impact
• Strong communication skills. Fluency in German and English.

What we offer:

• We value your participation in Tourlane's success and complement your cash compensation with a package of employee stock options (ESOP)
• Flexible working setup to get the most of your working hours: we offer full flexibility in our Hybrid/Remote model. You are also welcome to take advantage of our lively Berlin office.
• We share your passion for traveling: enjoy our generous work from abroad offering
• Your wellbeing matters to us: we offer mindfulness classes to take care of your mental health, sessions with Nilo.health
• We support all the diverse communities that make us Tourlane: join or create your own Employee Resource Group (ERG) and connect with Tourlaneans
• Dog-friendly office: we can’t wait to meet your furry friend!

Sounds interesting? We are excited to get to know you!