Senior Segment Marketing Manager, Cooperatives

This is a remote position that can be based anywhere in the United States or Canada.

We are looking for a Senior Segment Marketing Manager, Cooperatives who is passionate about developing go-to market strategy, driving sales success, and helping our broadband service provider customers provide exceptional experiences for their members. As Senior Segment Marketing Manager, Cooperatives, you will be responsible for developing the marketing campaigns and activities for targeted Calix growth segments in the United States, including Electric Cooperatives and Telephone Cooperatives. Based on your knowledge of the industry, competitors, and domain expertise for these growth segments, you will craft the messaging and positioning, execute on go-to-market strategy, develop lead generation, and prospect nurturing campaigns and provide marketing support for identified strategic customer opportunities. You're as comfortable driving strategy as you are rolling up your sleeves to work through messaging or represent your solutions at customer meetings or industry events.

Responsibilities and Duties:

• Develop market positioning and messaging that highlights Calix’ differentiated value. Sales enablement-communicate the segment marketing message and positioning to the sales team and develop the segment content that support the selling process for Calix solutions.
• Market intelligence-be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them.
• Demand generation-develop the strategy and manage the marketing programs that drive demand for the market segment in collaboration with our Demand Generation team.
• Be the face and voice of your segment within Calix and to the market.
• Evangelize the Calix solution and its benefits.
• Develop effective digital marketing strategies and plans. Champion the Calix brand and boost demand of our solutions at segment specific events, in digital marketing, and via specific segment-focused customer programs.
• Develop customized content and present at customer meetings and industry events.
• Author original digital and social media content including blogs, social posts, web, collateral, solution briefs, white papers, and assist with development of press releases.

Qualifications:

• 15+ years of industry experience working in the broadband/telecom space. 10+ years marketing to broadband service providers with at least 5+ years' experience in a field facing role.
• Adept at giving presentations, effective communication, with very strong written communication skills including technical marketing.
• Preferred experience working in the access broadband and managed wi-fi spaces, working for or selling/marketing to broadband service providers.
• Preferred experience working with and/or selling/marketing to Electric Cooperatives and Telephone Cooperatives, which are member-owned consumer-led organizations established to provide quality telecommunications services in predominantly rural areas of the United States.  
• Bachelor’s degree in business or marketing.
• Willing to travel 25% (all within the United States). Excellent people skills to interact with staff, colleagues, cross-functional teams, Partners, and customers/prospects.

#Remote-LI

Compensation will vary based on geographical location (see below) within the United States. Individual pay is determined by the candidate's location of residence and multiple factors, including job-related skills, experience, and education.

For more information on our benefits click here.

There are different ranges applied to specific locations. The average base pay range (or OTE range for sales) in the U.S. for the position is listed below.

San Francisco Bay Area Only:

National Major Cities plus, CA, CO, NY Metro area:

Regional plus NY: