Paid Media / Performance Specialist - Freelance

**About Us:**

WeAreKK is a mission-driven company dedicated to making a significant impact in our community. We manage multiple brands including the Wax app, Killing Kittens, and KK Cruise. We are looking for a Paid Media Specialist to join our dynamic team and help us enhance our online presence through various paid media channels.

**Role Overview:**

As a Paid Media Specialist, you will be responsible for managing and optimising all elements of our paid media campaigns. This includes social media advertising, Google Ads, Reddit, Programmatic Advertising, Exchanges, and App store ads. You should be able to report and analyse performance quickly, modify and create assets as needed, and follow the process all the way through the funnel to ensure optimal results.

**Key Responsibilities:**

- **Campaign Management:** Plan, execute, and optimize paid media campaigns across various platforms including social media, Google Ads, Reddit, programmatic advertising, exchanges, and app store ads.

- **Performance Analysis:** Quickly report on and analyze campaign performance, providing actionable insights and recommendations for improvement.

- **Full-Funnel Management:** Follow the entire process from initial ad creation to final conversion, ensuring seamless integration and optimal performance at every stage.

- **Budget Management:** Allocate and manage budgets across different platforms to maximize ROI.

- **Collaboration:** Work closely with the marketing team, graphic designers, and content creators to develop cohesive and effective ad campaigns.

- **A/B Testing:** Implement A/B testing strategies to continually improve ad performance.

- **Stay Updated:** Keep up-to-date with the latest trends and best practices in paid media and digital marketing.

Requirements

**Skills and Qualifications:**

- Proven experience as a Paid Media Specialist or similar role.

- Strong understanding of various paid media platforms, including social media advertising, Google Ads, Reddit, programmatic advertising, exchanges, and app store ads.

- Excellent analytical skills with the ability to quickly interpret data and make informed decisions.

- Proficiency in modifying and creating advertising assets using tools such as Adobe Creative Suite or similar would be a great advantage.

- Experience in managing budgets and optimizing for ROI.

- Strong communication and collaboration skills.

- Ability to manage multiple campaigns and projects simultaneously.

- Familiarity with A/B testing methodologies and tools.

- To understand and if possible be able to modify and create advertising assets as needed to ensure campaigns remain fresh and effective. Video/ Display a knowledge a must

Benefits

Career Development:

• This role offers the opportunity to grow into the more of a full time role within our group of companies.
• We support continuous professional growth and development.

WeAreKK is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.