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Snr. Manager APAC Field Marketing (Position located in Singapore)

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Singapore, APAC

Offer summary

Qualifications:

MA or Degree in Marketing or Business, Minimum 3 years in marketing management experience, Competence in using digital marketing tools, Experience with Gmail and Google Docs, CIM Certification/Diploma is a plus.

Key responsabilities:

Lead a team to drive demand generation
Develop and implement strategic APAC marketing plans
Manage and optimize direct marketing communications
Oversee SEO and paid search strategies
Research new marketing lead campaigns

KnowBe4 Computer Hardware & Networking Large https://www.knowbe4.com/

1001 - 5000 Employees

See more KnowBe4 offers

Job description

About KnowBe4

KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.

Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row! We have been certified as a "Great Place To Work" in 8 countries, plus we've earned numerous other prestigious awards, including Glassdoor's Best Places To Work.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.

Please submit your resume in English.

To learn more about our team and office culture in Singapore, visit the following links.
Careers Page: https://www.knowbe4.com/careers/locations/singapore
Glassdoor: https://www.glassdoor.com/Location/KnowBe4-Singapore-Location-EI_IE969384.0,7_IL.8,17_IC3235921.htm

The Snr. Manager, APAC Field Marketing is responsible for managing the effective promotion and positioning of the KnowBe4 brand.

Responsibilities:

Lead a team of international marketers to drive key business metrics with a particular focus on demand generation to meet regional goals including qualified leads and sales opportunities
Forge strong relationships with APAC Sales & Channel leadership to establish SLA’s and initiatives to support customer acquisition
Develop and implement strategic APAC marketing plans and strategies that align to KB4 HQ messaging and strategies
Manage and build various email lists and create and send email campaigns with calls to action, in compliance with applicable data protection laws
Coordinate with the US marketing team to manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
Drive strategy and planning through the analysis of historic performance, past email engagement and website interactions (content downloads, site page visits, etc.), understanding KPI’s and implementing list management/deliverable best practices
Employ best practices as it relates to database concepts such as “A list" segmentation and suppression lists
Predict, forecast and track outcomes of campaigns, website traffic and conversion activities in a manner that allows for meaningful analyses
Measure campaign results and optimize the lead nurture tracks to increase conversion traffic
Measure and optimize our lead generation marketing using vendor specific dashboards, CRM and marketing analytics reports
Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ
Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead
Spearhead and oversee the comprehensive Search Engine Optimisation (SEO) strategy, including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions
Direct the overarching paid search (PPC) strategy, aligning it with broader business objectives and market trends. Provide guidance and input for budget allocation, performance metrics, and ROI to maximize the impact of paid campaigns.
Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links
Collaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms
Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
Drive event selection and management and collaborate with other APAC marketing team members to ensure consistency in messaging, event attendance and best practices
Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight

Minimum Qualifications:

MA or Degree in Marketing or business-related subjects
CIM Certification/Diploma (not essential but an asset)
Competence in using digital marketing tools
A willingness to learn new methods and technology
Minimum 3 years in marketing management experience
Travel to support marketing programs as needed
Experience with Gmail and Google Docs
Excellent verbal and written communications
Strong coaching and mentoring skills
Ability to identify weaknesses in performance and map out strategies for improvement
Must be highly organized and results-oriented
Infectious positive, can-do attitude
Excellent time management and organization skills

Our Fantastic Benefits

We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, certification completion bonuses, and a relaxed dress code - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits.

Note: An applicant assessment and background check may be part of your hiring procedure.

Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.

No recruitment agencies, please.