Social Media Specialist

This Denver-based digital marketing agency empowers mid-market and enterprise-level brands with data-driven strategies that maximize their digital impact. With a decade of experience and 65 successful partnerships, the agency is known for delivering measurable results in the digital landscape.

Position Overview
As a Social Media Specialist, you will play a crucial role in building and enhancing the company’s social media presence across key platforms. This position involves developing and executing social media strategies, creating engaging content, monitoring analytics, and fostering community engagement to align with the agency's marketing objectives.

Dream Candidate Description
You’re a creative, metrics-driven social media enthusiast who thrives in fast-paced environments. With a strong ability to engage audiences, you stay ahead of social media trends, collaborate well with marketing teams, and experiment with new content formats. Your talent for aligning brand messaging with target audiences is second to none.

Primary Responsibilities:

• Develop and execute social media strategies that align with agency goals and marketing plans.

• Create, curate, and manage content (images, videos, and written posts) across platforms like Instagram, Facebook, LinkedIn, and X.

• Maintain a content calendar for consistent posting and timely engagement.

• Monitor trends, competitor activity, and platform features to optimize social media efforts.

• Analyze performance metrics, providing insights and recommendations to improve reach, engagement, and conversions.

• Engage with followers, responding to comments and fostering conversations to enhance brand loyalty.

• Collaborate with content, creative, and paid media teams to align messaging across platforms.

Required Skills & Qualifications:

• Proven experience managing social media for brands or clients.

• Strong knowledge of social media platforms, trends, and best practices.

• Ability to create visually engaging content; experience with tools like Canva or Adobe Creative Suite is a plus.

• Strong copywriting skills that align with brand voice.

• Proficiency in scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).

• Excellent communication and collaboration skills.

• Analytical mindset with the ability to translate data into actionable strategies.

Bonus Skills:

• Experience with paid social media advertising.

• SEO knowledge as it applies to social media content.

• Familiarity with influencer marketing.

• Basic video editing for short-form content.

Performance and Evaluation Criteria:

1. Content Quality: High-quality, engaging content that aligns with brand messaging.

2. Social Media Metrics Growth: Improvement in metrics such as engagement rates and reach.

3. Client & Stakeholder Satisfaction: Positive feedback and clear communication of progress.

4. Campaign Effectiveness: Successful planning and optimization of campaigns.

5. Professional Development: Commitment to staying updated with trends and tools.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets