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Paid Digital Manager

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Indiana (USA), United States

Offer summary

Qualifications:

Experience in managing paid media campaigns, Proficient in Google Ads and social platforms, Strong data analysis skills, Ability to manage team effectively, Understanding of digital marketing trends.

Key responsabilities:

Lead development of paid media strategies
Optimize campaigns using analytics tools
Manage budget allocation and spending
Collaborate with internal teams and clients
Stay updated on industry best practices

Valve+Meter Performance Marketing

11 - 50 Employees

See more Valve+Meter Performance Marketing offers

Job description

In a Nutshell

Valve+Meter is seeking a growth-minded Paid Digital Manager to lead our paid search, paid social, and display advertising efforts. This role is critical in driving successful client campaigns and directly impacting our clients' growth through data-driven digital strategies. The ideal candidate will be experienced in managing cross-channel paid media campaigns, from strategy development to hands-on execution and team leadership

Why this Role Is Important

Paid media is a key component of our clients' growth strategies. This role ensures our paid digital efforts align with client goals, delivering measurable results through precise targeting and budget management. The Paid Digital Manager will bring expertise to help maximize return on investment for our clients and serve as a strategic leader in the ever-evolving landscape of digital marketing.

About the Role - Key Responsibilities

Paid Media Strategy & Execution: Develop and lead paid search, paid social, and display advertising campaigns across platforms such as Google Ads, Bing, Meta, TikTok, LinkedIn, and more.
Campaign Optimization & Reporting: Utilize analytics tools to track campaign performance and optimize for key metrics. Provide regular performance insights and recommendations.
Budget Management: Allocate budgets effectively, perform bid adjustments, and manage daily spending to meet or exceed client KPIs.
Team Leadership: Manage and develop a team of paid media strategists and analysts, providing training, coaching, and leadership to help achieve their professional goals.
Client Strategy & Collaboration: Work closely with account managers, internal teams, and occasionally clients to ensure alignment between paid media strategies and business objectives. Own the result.
Media Planning & Forecasting: Create media plans, determine budget allocations, and provide accurate forecasts for client campaigns.
Innovation & Best Practices: Stay updated with industry trends and ensure the team implements best practices in all paid media efforts.

Activities

Maintain knowledge of all marketing programs
Analyze client scorecards
Determine the effectiveness of ongoing campaigns
Identify and interpret trends as appropriate
Request and review ad hoc data analysis
Build and maintain relationships with both the client and internal team
Coordinate and facilitate client meetings (weekly, quarterly, etc.)
Recommend, architect, and test opportunities to increase return on marketing spend
Work with the team to optimize content and improve conversions
Negotiate agreement renewals

Standard Software

Productivity Suite: Google G Suite (Docs, Sheets, Slides)
Digital Communication: Google Meet / Slack / Gmail
Project Management: Wrike
Time Tracking: Wrike
Instant Messaging: Slack
CRM: Pipedrive
Automation: Zapier
Password Manager: 1Password
eSignature: PandaDoc
Call Management: CallRail
EOS Management: Ninety.io

What Valve+Meter Offers

Excellent Benefits Package Including Medical, Dental, and Vision; 401(k) match; and Company-Paid Life Insurance Policy
Profit Bonus Opportunity
Three Weeks of Paid Time Off
Seven Paid Holidays
Two Paid Service Days
Casual Dress Code
Pet-Friendly Office
Environment for Fast Career Growth
Flexibility for hybrid work after an introductory period

About Us

We've named our practice Valve+Meter because the variables we can manage for our clients are the flow and cost of new business. The "valve" part of our approach manages the right rate of new business for our client’s operation, and the "metered" results we generate.

Core Values