Director of Product Marketing

Join the ACI Learning Adventure!

Our Mission: Welcome to a new era of learning, where individuals and organizations come to transform goals into measurable success. At ACI Learning, we believe that anything worth doing is worth leading the way—with innovation, exceptional experiences, and impactful results.

The ACI Team: Imagine collaborating with over 200 of the brightest minds who are passionate, grounded, and dedicated to shaping the future of eLearning. Together, we’re not just a team; we’re a movement in one of the most exciting times in tech.

Purpose-Driven Culture: At ACI Learning, work isn’t just a job. It’s a passion we pour into every project, every day. We celebrate creativity, innovation, and the joy of doing what we love.

Your Opportunity: Are you ready to be part of something transformative? Dive into a world of collaboration, growth, and endless potential. Apply now and help lead the change!

ACI Learning is a leading provider of training solutions, empowering individuals and organizations worldwide to improve their technical capabilities and their cybersecurity with compelling and comprehensive training. ACI Learning recently launched a complete learning platform, myACI Learn. This solution provides organizational and individual knowledge assessment, analytics and training delivery with integrated AI to understand capabilities and skill gaps for organizations.

We are seeking a Director of Product Marketing, a mid-level leader reporting directly to our Chief Marketing Officer. You will be instrumental in driving the growth and success of our learning platform by leading all aspects of product marketing – including market and competitive analysis, product positioning and messaging, product launch and sales enablement. You will get to build our Product Marketing capability from the ground up. This is a new function within the company.

Key Responsibilities

• Craft product positioning and messaging that resonates with target customers and differentiates our offerings in the competitive landscape.

• Conduct market research and competitive analysis to stay informed about industry trends and customer needs and incorporate insights into positioning strategies.

• Lead efforts to identify and understand key buyer personas within our target market segments, including HR and Talent Leaders, Educators and IT Leaders.

• Collaborate with product management, sales, and marketing teams to ensure alignment on messaging across all channels and touchpoints.

• Oversee end-to-end product launch strategy and execution, ensuring successful go-to-market plans for new product releases and feature updates.

• Track and analyze key performance metrics to evaluate the effectiveness of product launches and iterate on strategies for future releases.

• Partner with Rev Ops and sales leadership to develop and deliver sales training, including product collateral, presentations, and training resources, to empower the sales team to effectively communicate product value propositions and overcome objections.

• Monitor sales performance and customer feedback to refine our sales enablement and selling efforts.

• Your KPIs will focus on Product Awareness and Conversion (Product Page Visits, Conversions, Trials), Product Sales Enablement and Tool Delivery, and Market Segmentation and Targeting Recommendation Delivery

What’ll You need (Requirements)

• 10 years of increasing scope of Product Marketing experience.

• Experience doing Product Marketing for a B2B SaaS company, ideally in the HR or Ed Tech space.

• Proven track record of success in crafting differentiated and compelling product positioning and messaging, leading product launches and understanding buying persona needs.

• Analytical mindset with the ability to leverage data and insights to drive decision-making and measure the effectiveness of marketing initiatives.

• Exceptional communication and collaboration skills, with the ability to influence cross-functional teams and build consensus.

What Will Make Us Love You

• You can navigate ambiguity and build processes from scratch

• You can generate internal momentum as the company transitions to a technology first organization with our learning platform

We are a fully remote company.

Why ACI Learning is Your Next Big Move

Comprehensive medical, dental, and vision coverage — starting the 1st of the month after your hire date.

Four weeks of paid parental or medical leave, so you can focus on what matters most.

Flexible PTO policy, sick time, and eight paid holidays — because we believe in balance.

401(k) retirement plan with immediate vesting and up to 5% matching contributions — we invest in your future from day one.

One free course each year after 90 days — advancing your skills is part of the job.

Tuition assistance to support your continued education and professional growth.

We are committed to the values of diversity, equity, and inclusion, and strive to ensure that it is interwoven into the fabric of our organization. We support and nourish an inclusive and welcoming environment for employees from diverse backgrounds.

At ACI Learning, we offer a competitive, experience-driven salary range that aligns with your qualifications and contributions. To that end, the posted salary range reflects our most reasonable assumption of pay for this position at the time of posting