Director, Content Marketing

The Opportunity:

We’re looking for an experienced content leader with a deep understanding of the value that content can drive and the strategic chops to accomplish those goals, who also likes to roll up their sleeves and write the words. 

Someone with hands-on experience in developing content and content marketing strategies that further thought leadership as well as cold hard conversion, who’s as comfortable in brand as they are in demand. 

Your mission: develop and deploy a world-class, multi-channel and multi-format content marketing strategy to build Density’s brand, engage new and existing customers, and drive pipeline.

You’ll author content that performs against a broad range of KPIs -- driving long term brand value as well as immediate conversion across our paid, owned and earned channels. Your goals will include increasing content engagement, site traffic and social followers, driving new sales leads, and building out our share of the conversation.

Based in San Francisco, you’ll be part of our Marketing team. You’ll work closely with teammates in Growth Marketing and Product Enablement as well as our CEO and other subject matter experts across the company. They will become your best sources as you conceptualize, research and deliver content assets that move the needle for Density.

In this role you will:

• Develop and execute a content roadmap, based on buyer insights, SEO data, channel performance and your own experience and perspective on the measurable contribution that content can make to our business goals.
• Apply intelligence, wit and heart to make our content something to look forward to, a moment of clarity in an industry that’s absorbed a tremendous amount of change. People should perk up when they hear from Density.
• Work with Growth Marketing to ensure content development aligns with funnel-building objectives for each target segment.
• Measure the impact of our content strategy as well as the performance of individual assets and, as you learn, refine your approach accordingly.
• Own the distribution and promotion strategy for any content you create, in partnership with channel owners in Marketing.
• Have end-to-end ownership over our blog, social media, long form content and webinars. You’ll contribute thinking and content to other channels like PR, live events and speaking opps.
• Execute. You know how to manage projects, multiple stakeholders and competing priorities to get the most impactful work done. 

The ideal candidate will have:

• Curiosity. You’re excited to learn about complex problems in a complex industry, and to distill complexity to the frequency of your audience.
• BA or equivalent degree, preferably in communications, journalism or related area of expertise.
• 10+ years of experience in content marketing, editorial or marketing communications at a B2B technology company.
• Deep understanding of content marketing strategies informed both by data and instincts, with a track record of driving engagement that results in demand generation and pipeline creation.
• Working knowledge of design and editorial principles for both traditional and digital-first content. You know how to leverage social, web, mobile, and streaming formats for the greatest impacts.
• A desire to roll up your sleeves and make stuff.

Job Compensation Range:

Salary Range: $151,00 - $190,000

Preferred Primary Location: Commuting distance to San Francisco

This is a hybrid role that requires a minimum in office 3 days a week: Monday, Wednesday and Thursday

#LI-Hybrid