Facebook Ads Specialist - Freelance

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

A digital marketing agency is seeking an experienced Facebook Ads Specialist to manage client advertising campaigns. The role involves strategic planning, implementation, and optimization of Facebook ad campaigns to achieve client objectives.

Responsibilities:

• Develop and execute Facebook advertising strategies
• Set up and configure ad campaigns in Facebook Ads Manager
• Create and manage multiple ad sets and variations
• Write compelling ad copy and select effective visuals
• Implement proper tracking and conversion setup
• Monitor campaign performance and make real-time optimizations

Requirements

• 3+ years experience managing Facebook ad campaigns
• Proven track record of successful campaign management
• Advanced knowledge of Facebook Ads Manager and Business Manager
• Experience with Facebook Pixel implementation
• Strong understanding of audience targeting and segmentation
• Proficiency in campaign optimization techniques