About Equip:
Equip is a virtual program helping families recover from eating disorders at home with comprehensive, gold-standard care created by experts in the field and people in recovery. Equip five person care teams include dietitians, physicians, therapists, and mentors who deliver wrap-around support to provide families healing and lasting recovery.
We created Equip to increase access to evidence-based treatment for all people affected by eating disorders. In line with this mission, we are committed to partnering closely with insurance companies and ensuring our team, patients, treatment, and brand reflect the diversity of those affected by eating disorders.
About the role:
We are looking for a passionate product manager to help shape Equip’s patient acquisition and engagement strategy. As we grow our patient population and team, it is critical for us to ensure that our experience and processes can scale to meet the demands of the market and ultimately get as many patients who are in need of care through Equip’s doors. You will focus on optimizing conversion rates in our treatment funnel across various touch points including our website, communications, admissions process, and onboarding. Further, you will also be responsible for improving engagement of potential patients and their first few weeks at Equip to ensure their continued success in our program.
We are looking for someone who is consumer focused, data obsessed, and efficiency minded to step into this role. You will be working closely and collaboratively with design, engineering, operations, marketing, lifecycle, and data teams to drive sustainable growth throughout our patient journey. If you’re eager to work in a dynamic, fast moving environment where you’ll strive to make a big impact at a mission driven organization then this might be the right fit for you!
What you’ll do: Develop and own our growth and engagement roadmap for the patient acquisition funnel that is outcomes driven and pursues our organization’s goals Work closely with your design, engineering, data, and commercial/marketing counterparts to develop innovative ways to achieve conversion, acquisition, and engagement targetsConduct user surveys, market research, A/B tests, and perform data analysis to form hypotheses & tests that will inform our vision and roadmap Drive optimization at key conversion points throughout our funnel and identify opportunities for improvement, including both internal (patient acquisition teams) and external (inquirer) facing product solutions Manage the execution of your roadmap by leading engineering, design, and stakeholders through the development process, ensuring tight timelines and successful product launches Demonstrate empathy and curiosity as an approach to all complex issues (be them technical, societal, or personal) and share a genuine interest to solve problems for our users Operate with a high degree of autonomy in a growing, early stage work environment You’ll be great for this role if: You have 4+ years of product management experience working at high growth companies, ideally working on growth, conversion optimization, and patient or user engagement initiatives You have developed a deep understanding of user experience and user/customer journey enhancementYou’ve demonstrated an ability to explain a company’s value proposition in a compelling & brand aligned way throughout various product channels - website, communications, etc. You align your work to company goals and business performance with a keen eye toward prioritizing high impact initiatives - and know how to make trade offs between short term & long term gains You’re able to achieve results with limited resources and work independently with a bias toward action You’ve proven that you can improve conversion rates in a funnel environment You know how to partner closely with design and engineering teams to bring your vision to life You’ve taken new large product features or product lines to the “market” (including to internal users) and demonstrated value You have a strong quantitative background with experience in data analysis and A/B testing; can understand data and leverage it, without getting stuck in proving out every decision You have analytics experience - proficient in use of excel/google sheets and ideally SQL You love navigating through ambiguity in brand new territory on problems and turning them into solutions You understand how to influence and drive alignment with cross-functional stakeholders with competing interests, and rally support for your ideas in complex organizationsYou’re an excellent communicator in both written and verbal formats and have the ability to communicate opportunities to both technical and non-technical stakeholders Bonus if you've worked in product at a tech enabled healthcare companyEquip is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status
