Department:
Expo Operations and Sales
Reports To:
Sr. Director Global Sales, EMEA
Direct Reports:
None
Location:
IAAPA Dubai Office, UAE
About IAAPA
IAAPA is the global association for the attractions industry. Our purpose is to bring the global attractions family together and our mission is to inspire, grow, and protect the industry through member connections.
IAAPA represents the diverse and ever-changing attractions industry. For over a century, IAAPA has connected companies of all sizes and people of all levels to provide meaningful experiences for their guests around the world.
IAAPA hosts global events and conferences that provide a showcase for innovation, support trade, and facilitate the sharing of best practices. We also provide valuable tools and resources that make member businesses smarter, safer, and more profitable while delivering guest experiences that delight and provide memories that last a lifetime.
Founded in 1918, IAAPA represents leading industry attractions; manufacturers, suppliers, and consultants; and individual members from more than 100 countries. Members own and operate a variety of location-based entertainment venues and attractions including amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, and cultural and natural attractions.
Opportunity Overview:
Each year IAAPA hosts three expos in Asia-Pacific, Europe, and North America. As our membership grows, we are expanding into other regions of the world, including the Middle East.
With a planned launch in 2026, IAAPA Expo Middle East will bring qualified amusement park and attraction buyers from throughout the Middle East and worldwide to source the latest products and services to move their business forward.
We are seeking a dynamic and results-driven exhibit salesperson to join our team. In this role, you will be responsible for driving revenue growth through the sale of exhibition spaces to potential exhibitors. The ideal candidate will possess excellent communication and negotiation skills, a strong understanding of sales techniques, and the ability to thrive in a fast-paced environment.
As a key member of our global sales team, you will be the lead salesperson responsible for selling exhibit space for IAAPA Expo Middle East, in addition to selling exhibits across our portfolio of events worldwide.
Essential Duties & Responsibilities:
- Identify and research potential exhibitors through various channels such as industry databases, independent research, industry events, and referrals.
- Prepare and deliver persuasive sales presentations to prospective clients, highlighting the value proposition and benefits of exhibiting at our events.
- Build and maintain strong relationships with existing and potential exhibitors to foster repeat business and referrals.
- Oversee the end-to-end sales process, from lead generation and prospecting to contract negotiation and deal closure, ensuring a seamless and efficient sales operation.
- Effectively executive sales strategy set by management to meet and exceed individual and team sales goals.
- Stay informed about industry trends, competitor activities, and market conditions to adapt sales strategies accordingly.
- Work closely with the marketing team to develop targeted promotional campaigns and materials to drive exhibitor participation.
- Provide exceptional customer service to exhibitors throughout the sales process, in preparation for the Expos and onsite, addressing any concerns or inquiries promptly and professionally.
- Manage projects, reporting and tasks as assigned by the Sr. Director of Global Sales.
- Collaborate closely with cross-functional teams, operations, and finance, to ensure alignment of sales efforts.
- Promote Manufacturer/Supplier/Consultants IAAPA membership.
- Travel frequently to attend industry events, conferences, and trade shows to network, generate leads, and represent the organization.
- Maintain accurate records of sales activities, including sales calls, meetings, and conversions, using CRM software.
Qualification, Knowledge, Skills Required:
- College degree in business or equivalent field sales work experience.
- Minimum of 3 years demonstrated success in a sales role, preferably in the attractions, events, or exhibitions industry.
- Strong verbal and written communication skills with the ability to articulate complex ideas clearly and persuasively in English and Arabic
- Proficient in negotiation techniques with the ability to close deals and achieve sales targets.
- Ability to build and maintain strong relationships with clients, exhibitors, and internal stakeholders.
- Ability to thrive in a dynamic and fast-paced environment, adapting quickly to changing priorities and market conditions.
- Proficient in Microsoft Office Suite, and Salesforce, for sales tracking and reporting.
What’s in for you?
- An attractive salary package that supports your role and responsibilities.
- 25 working days annual leave.
- Additional benefits such as bonus eligible, medical insurance (employee only); participation in tuition fees; reimbursement of mobile phone subscription (up to 300 AED per month).
- Flexible work regime: minimum 2 to 3 days at our office in Dubai – the other days you can work from home or at the office.
- Good opportunities to learn and develop while working in an international work environment where we celebrate team wins & support a collaborative mindset to the fullest.
