Senior Manager Oncology Marketing, Sales Channel

Job Description

Myriad Genetics discovers, develops, and commercializes molecular genetic tests that determine the risk of developing disease, assess disease progression, and guide treatment decisions in Oncology, Women’s Health, and Mental Health. We are a pioneer and leader in genomic research, and we are committed to advancing the science of personalized medicine as we refine and develop more products to address unmet medical needs.

The Sr. Manager Marketing, Sales Channel is responsible for the strategy, design, and delivery of marketing tools and resources to be utilized and leveraged by the field sales team. This Sr Manager will be responsible for sales as their primary target audience, and will lead the strategy, development, and execution of marketing-led programs that drive sales productivity and effectiveness and customer engagement. This role will collaborate closely with sales leaders, as well as product management, and enterprise training, sales enablement, and analytics to ensure the sales force is equipped with the necessary tools, resources, and training to achieve their goals.

Our ideal candidate brings passion for the pillars of our culture: collaborative, innovative, inclusive, caring, and committed. This SR Marketing Manager will be curious, pro-active, able to work across organizations, and driven to help shape the future of this company. At Myriad Genetics, our future is yours to create.

Key Responsibilities:

• Develop and Implement Marketing-Driven Sales Channel Strategy: Create and execute a comprehensive sales channel marketing strategy that aligns with the Oncology sales business objectives, marketing strategy, and sales goals, including partnering with National Accounts team for marketing-driven strategic account and EMR integration needs
• Marketing-led Training and Development: Design and deliver training programs for sales team around established marketing resources and tools and resources, including pitch decks, sales collateral, and digital lead follow up
• Content Development and Management: Oversee the organization and distribution of sales content through Seismic platform, including the creation and development of new content and techniques, ensuring it is easily accessible and up to date
• Culture of Celebrating Wins: Implement and manage initiatives and execute tactics to drive sales goals. Develop a culture of excitement, winning, positivity, and collaboration between marketing and sales
• Performance Metrics and Technology: Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing-led sales programs and initiatives. Oversee management of Seismic, SalesForce lead conversion, and strategic account partnerships
• Collaboration and Feedback: Work closely with sales, marketing partners, clinical, and training teams to ensure a constant feedback loop across all functions and to ensure opportunity to receive feedback to continuously improve
• People Leadership: Coach and manage Marketing Analytics Specialist, who will be responsible for data and analytics surrounding Seismic, lead conversion, segmentation and sales funnel.
• Segmentation and Targeting: In partnership with Marketing Analytics Specialist and Enterprise Operations team, build and execute strategy for commercializing segmentation and targeting to focus on high potential customers
  
  
  

Qualifications:

• Education: Bachelor’s degree in business, Marketing, or a related field; MBA preferred.
• 5-10 years of professional experience in B2B sales and marketing; experience in product marketing, marketing sales enablement, sales, or sales training preferred
• 3+ years of experience in B2B sales or marketing in biotech, medical device, or adjacent industry
• 3+ years of experience in people leadership
  
  
  

Other Skills And Experience

• Marketing or sales content development and management
• Technical Skills in CRM (Salesforce preferred), Marketing automation, Martech, and AdTech
• Strong leadership and management skills.
• Excellent communication and presentation abilities.
• Proficiency in sales enablement tools and CRM software.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to work collaboratively across departments and with senior leadership.
  
  
  

Personal Attributes:

• Strategic thinker with a proactive approach.
• Strong problem-solving skills.
• Ability to adapt to a fast-paced and dynamic environment.
• Passion for sales and a deep understanding of the importance of marketing/sales alignment
  
  
  

About Us

Myriad Genetics Inc., is a leading personalized medicine company dedicated to being a trusted advisor transforming patient lives worldwide with pioneering molecular diagnostics. Myriad discovers and commercializes molecular diagnostic tests that: determine the risk of developing disease, accurately diagnose disease, assess the risk of disease progression, and guide treatment decisions across six major medical specialties where molecular diagnostics can significantly improve patient care and lower healthcare costs. Myriad is focused on three strategic imperatives: maintaining leadership in an expanding hereditary cancer market, diversifying its product portfolio through the introduction of new products and increasing the revenue contribution from international markets. For more information on how Myriad is making a difference, please visit the Company's website: www.myriad.com .

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.

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About The Team

Myriad Oncology, a business unit of Myriad Genetics focuses on three products EndoPredict®, BRACAnalysis CDx® and The Myriad myRisk® Hereditary Cancer. EndoPredict® can help accurately determine an individual patient’s 10-year risk of recurrence to help physicians identify which patients may consider safely forgoing chemotherapy.BRACAnalysis CDx® is an FDA-approved laboratory developed test for BRCA1 and BRCA2 intended to inform patient management related to the PARP inhibitors, Lynparza® (olaparib) and Zejula® (niraparib). The Myriad myRisk® Hereditary Cancer test is a multi-gene panel that identifies an elevated risk for eight hereditary cancers: Blending both genetic test status AND personal cancer family history, Myriad myRisk hereditary cancer panel represents the next generation of hereditary cancer risk testing.