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Sr. Director, Brand Marketing - Skin

Remote:

Full Remote

Contract:

Full time

Salary:

185 - 210K yearly

Experience:

Expert & Leadership (>10 years)

Work from:

United States

Offer summary

Qualifications:

10-14 years in marketing or brand management, 5+ years of team management experience, Experience with DTC brands and wellness industry, Proven track record in executing brand strategies, Exceptional communication skills required.

Key responsabilities:

Develop and execute brand strategies
Analyze market trends and consumer insights
Lead cross-functional teams and initiatives
Manage key brand projects and budgets
Build strong relationships with various stakeholders

Nutrafol Retail (Super / Hypermarket) SME https://www.nutrafol.com/

201 - 500 Employees

See more Nutrafol offers

Job description

#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

The Sr Director Brand Marketing is the business line lead responsible for driving the brand’s strategy while overseeing and delivering marketing and business plans. They are responsible for developing and executing on the brand narrative across a core product line while building a strong emotional connection with our customers. As a brand leader, doer and activator of a DTC-led brand you will work cross functionally to develop and execute a range of projects from 360 campaigns, audience development, strategic initiatives and more.

Solutions-oriented candidate with a creative mind that can craft brand stories that have a tangible impact on the business. Should be a strategic thinker with a knack for uncovering consumer insights and translating them into connective experiences. The Sr Director Brand Marketing reports to the VP, Brand Marketing and is highly collaborative with the in-house teams including creative, growth, retention, data & analytics, social, PR and product marketing teams.

Responsibilities:

Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge
Have a strong business acumen and understanding of business model
Create competitive reviews and situational analyses
Staying up-to-date on consumer research and market trends
Identify insights, challenges and opportunities
Develop brand architecture, positioning and strategy
Steer cross-functional team to deliver on strategy and business objectives
Lead day-to-day management of key brand initiatives to drive awareness and engagement
Ability to manage multiple projects simultaneously leading cross functional stakeholders
Monitor results, provide strategic recommendation and roadmaps for improvement
Assist in creating and managing brand marketing budget
Champion the brand and customer at all times
Create strong relationships and build trust with cross-functional teams and leadership
Work with external vendors and freelancers to execute as needed

Requirements:

10-14 years of marketing, brand management or similar experience within a fast growing startup; wellness and/or DTC experience preferred
5+ years of team management experience
Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels
Proven track record of managing a business line’s P&L
Experience managing director reports, in-house teams and agency relationships
Exceptional communication skills, both verbal and written
Strong sense of ownership, urgency, and drive
Positive attitude and ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$185,000—$210,000 USD