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Marketing CRM Manager

extra holidays - extra parental leave - fully flexible - 4 day week

Remote:

Hybrid

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

Amsterdam (NL)

Offer summary

Qualifications:

Master or Bachelor's degree in Marketing or Business Administration, 5-7 years of professional experience in Marketing and CRM, Experience in Consumer/Professional Healthcare industry preferred, Proven ability to manage multiple projects effectively, Knowledge of software development cycles and agile methodology.

Key responsabilities:

Manage digital CRM journeys and marketing campaigns for PH Professionals
Design strategies to enhance acquisition, engagement, and retention
Coordinate with cross-functional teams on CRM roadmap and priorities
Monitor KPIs and produce insights for improving processes
Stay informed about CRM trends and best practices

Philips XLarge https://www.philips.com/

10001 Employees

See more Philips offers

Job description

Job Title

Marketing CRM Manager

Job Description

As a CRM Manager, you will play a crucial role in driving and enhancing the CRM marketing strategy and activation of the Consumer Engagement & Care for Dental Professionals and Midwives in our Personal Health Business, and deliver product increments that drive acquisition, engagement, endorsement and conversion. You will work closely with our Oral Healthcare and Mother and Childcare Businesses, and Philips Regions globally to enable and support their growth plans by developing a seamless CRM marketing strategy for our professional audiences, providing easy access to our product information and thought leadership content, and building learning & sampling capabilities.

You will work together with the Global CRM Lead and you will collaborate with various departments to align on CRM strategies with Professionals business goals and marketing objectives, ensuring consistency in our End2End journey across audiences and drive continuous improvement, leveraging existing capabilities and where necessary, developing new ones.

Key Areas of Responsibility:

Managing the end2end digital CRM journeys and adhoc marketing campaigns experience for PH Professionals: Design and implement strategies to enhance professionals’ acquisition, engagement, retention, satisfaction, and lifetime value. Utilize CRM data to generate actionable insights, optimizations, and support strategic decision-making
Enabling new templates, functionalities and continuous improvements of our professional audiences’ CRM marketing experience and drive impact for our Personal Health Business and Regions
Being the SPOC for the businesses and regions for marketing CRM for Professionals, and bring transparency
Manage the digital marketing CRM for Professionals roadmap/priorities based on value and effort required, and collaborate with cross-functional teams to ensure end2end view
Monitor and asses KPIs performance, produce insightful reporting and identify trends, opportunities, and areas for improvement
Act as a product owner to ensure CRM system functionality aligns with business goals and marketing objectives, and translate the business requirements to the technical requirements for the product owners and IT teams.
Work with CRM Lead and Product Owner to produce the required output according to the agile ceremonies to support the business owners
Enhance CRM processes and workflows to increase efficiency and effectiveness.
Stay ahead of CRM / digital transformation trends and best practices, and translate into concrete actions to maintain a competitive edge and drive business results

Job Requirements:

Master or Bachelor's degree in Marketing, Business Administration
Minimum 5-7 years of professional experience with track record in Marketing and CRM
Consumer/Professional Healthcare industry experience an advantage
Demonstrated Experience in designing, building and activating CRM Journeys/campaigns
Strong in creating and maintaining structure. Demonstrated ability to manage priorities and tasks across multiple projects
Working knowledge of software development cycles and agile methodology
Exceptional communication and stakeholder management skills, able to connect people and ideas, and collaborate effectively, next to influencing skills and natural authority
Drive for swift execution and taking ownership to deliver
Self-starter, structured, analytical & data driven decision maker
Fluency in Business English

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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