Director of Product Marketing
Are you looking for a place where you can bring your passion for marketing and technology products to increase franchise revenue while providing marketing coaching to owners?
Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
Bring your experience and be empowered to innovate.
As a Director of Product Marketing on the Shelf Genie team, a typical day for you will include:
Integrated Product Marketing Strategy:
- Develop integrated marketing launch plans and targeted marketing campaigns for products, creating marketing briefs and delivering strategy & direction to Creative and Marketing channel owners for detailed planning and on-time campaign and asset development and delivery.
- Own product storytelling; serve as Subject Matter Expert to cross-functional Marketing & Creative teams relating to your product categories; understand unique target consumer needs and communicate clear product solutions and differentiation against competitors to uniquely and effectively position your products to consumers.
- Manage planning, creation and distribution of all product photography, video, digital content and copy through collaboration with internal and external content creation partners to deliver elevated content throughout entire consumer journey to purchase.
- Conduct ongoing competitive analysis, attending trade shows and shopping in-market to understand competitive landscape and opportunities for iterative improvement to existing and new product content to maintain optimal positioning and differentiation in market in product category
Customized Local Marketing Plan Execution:
- Lead individual local performance marketing efforts, with effective group and 1:1 coaching, to optimize local marketing programs and support franchise owners in growing their businesses.
- Develop and oversee execution of integrated annual marketing plans, customized for each franchise owner, with channel/tactic mix, and preferred programs/vendors that align with customer journey and marketing funnel stages.
- Oversee the onboarding and successful ramp of new franchise owners to break-even, with recurring local performance marketing coaching.
Leadership and Team Development:
- Manage and mentor dedicated local performance marketing team member(s), guiding them to deliver on our marketing mission and NEI vision.
- Leverage resources across the Marketing Center of Excellence teams (i.e., Digital, PR, CRM, Creative, Analytics), cross-functional partners (Franchise Development, IT, Legal, Accounting), and external resources (agencies, vendors) to execute the marketing strategy.
- Oversee development of marketing content for brand conferences, meetings, and other key events, including monthly e-newsletter and the training and communication platforms.
- Lead the marketing presentation for franchise advisory council meetings, town halls and other key franchise facing events.
Performance Measurement and Optimization:
- Report on the performance of national and local marketing efforts, assessing ROI/ROAS and KPIs. Coordinate any subject matter expert support and alignment for presentations and communication.
- Recommend and initiate brand research projects to ground key insights and drive continuous improvement.
- Oversee new and ongoing marketing and advertising activities, aligning key stakeholders around brand direction and decisions.
Bring your skills and be inspired to achieve success.
- Experience:
- Knowledge and experience in multiple tactical functions including, how to partner with media production and creative design teams to develop assets for a product portfolio and new product launches.
- Proven experience in developing high-performing teams and executing marketing programs to drive results.
- Experience building annual, strategic marketing plans grounded in consumer insights.
- Experience managing the development of brand creative assets with agency partners or inhouse creative team.
- Strong track record delivering results in a high-growth environment, with the ability to interpret, analyze, and present metrics and trends.
- Skills:
- Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization.
- Ability to think critically and to interpret and recommend process improvements across marketing operations and franchise owner support.
- Tech-savvy and enthusiastic learner, staying ahead of the ever-changing marketing landscape.
- Education:
- Four-year college degree in Marketing or a related field
- Schedule / in-office requirements:
- Ability to travel up to 25%
- Hybrid working model if located in DFW, also open to fully remote
Bring your goals and be enabled to reach them.
- Competitive Pay: Commensurate with experience
- Schedule: Full-time, Monday - Friday
- Benefits: Check out our benefits offerings here:
- Financial Benefits: Equity and bonus opportunities
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.
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Brand:
Shelf Genie
