RainFocus, one of the most innovative software companies, is in search of an exceptional Digital Marketing Manager.
About RainFocus
RainFocus cares about its employees, customers, and the world in which we live. Our rapidly growing team serves Fortune 500 companies like Adobe, Cisco, IBM, Oracle, VMware, and others to prepare and execute in-person, virtual, and hybrid events, across the world. Those events are delivered through our industry-disrupting software platform, with groundbreaking business intelligence, to elevate the attendee experience, streamline event operations, and accelerate marketing results. We are well-funded, growing fast, and building a company that is changing the market — it will be challenging, fun and exciting.
About the Role
As a Manager, Digital Marketing you will lead the strategy for lead acquisition programs, paid campaigns, and digital activities across RainFocus’ online platforms, and is responsible for bringing to life the digital marketing strategy to deliver against key performance indicators (KPIs) and business goals. The Manager works in close collaboration with internal teams to understand and recommend how internal workflows should align to marketing strategies in terms of generating awareness, bringing new leads, increasing user engagement, and actively moving users through the funnel. In this capacity, the Manager also defines key metrics to measure channel effectiveness and optimize paid efforts to deliver return on investment (ROI), and act as a change agent across stakeholders to implement optimizations and best practices.
Essential ResponsibilitiesOversee paid digital campaign channels and performance, including but not limited to Google Adwords, Demandbase, and social platforms like Facebook, LinkedIn, and YoutubeCreate successful, repeatable campaign strategies in partnership with Marketing teams, including targeting recommendations, channel distribution, and post-lead acquisition workflow to drive optimal conversion rates, meetings, and pipelineForecast results/targets utilizing real-time platform and Customer Relationship Management system (CRM) data to assist internal teams with budget allocation and strategic planningPrepare and report in a regular cadence performance for campaigns, channels, KPIs, and business goals and highlight key areas of importance and recommended optimizationsEstablish and maintain a testing strategy across all properties, including ad creative, landing pages to prove hypotheses and scale improvements, learnings across marketing teamsMake recommendations on the ongoing website strategy, including technical and content recommendations, to improve SEO, user experienceManage various campaign requests in a timely manner across marketing stakeholders, including agency timelines, review coordination, and performance reportingSupport internal teams with the delivery of acquisition and business goalsMaintain a deep understanding of the competitive landscape across RainFocus’ business lines to identify gaps and take advantage of opportunitiesDevelop and define metrics, procedures, and workflows in collaboration with applicable stakeholders to launch campaigns, track performance, and drive efficiencyBenchmark current marketing activities, practices, performance, and develop a long-term strategy and associated recommendations for continual improvement.Required Skills and ExperienceBachelor’s degree required (in Marketing, Marketing Analytics, Business preferred); or an equivalent combination of education and experienceA minimum of 3 years of digital marketing experience; agency experience a plusA minimum of 3 years’ experience in a B2B marketing environmentHands-on experience with Google AdWords, Facebook, and LinkedInExperience translating campaign goals to multi-channel, digital strategy targeting key personasStrong collaboration and leadership skills, with the ability to work cross functionally and bring alignment amongst stakeholdersAdvanced analytical and storytelling skillsAdvanced knowledge of search engine marketing and SEO best practicesExperience reporting on marketing performance, and communicating marketing insights that impact sales outcomesStrong project management skills and ability to manage competing priorities and deadlinesProficient with Google Analytics and other web analytics reporting platformsStrong written, verbal communications and presentation skillsExperience with ad and content syndication platforms preferred (i.e. Youtube, Bing Ads, or ABM-providers)Experience with marketing automation and CRM platforms preferred (i.e. Marketo, Salesforce, Drift)Demand generation or customer lifecycle marketing support experience preferredWhy work at RainFocus?
At RainFocus we delight millions of attendees at large-scale events by delivering better insights, experiences, and marketing. We were able to pivot our product and services offering in 2020 to continue growing and serving new clients and events.
As a member of the RainFocus team, you will have the opportunity to experience first-hand the impact of our platform at events around the world. Additionally, RainFocus offers competitive salaries, competitive benefits, 401k, generous PTO, and countless other team building activities.
What are you waiting for? Apply today! We need more talented, hard-working, fun-loving team members just like yourself!
