Social Media Manager

Working Days and Hours: Mon - Fri; 8:00 am - 05:00 pm (UAE Hours); Potential for Flexible Hours

Location: Remote/Online

Salary Range: Attractive Top of Market Salary (paid in GBP/USD)

Palm Outsourcing helps international companies find talent in Egypt.

Please note, we will only be considering excellent applicants with solid demonstrable experience. If you do not have clear and evidenced experience, you will be immediately rejected, so please do not apply.

Contrastingly if you feel you are a right fit relative to the requirements below, please proceed.

Opportunity Overview

The client is a pioneering organization in the edutainment industry, based in the UAE. They are renowned for revolutionizing education in the Arab world by merging education with entertainment, driving significant advancements in accessible, culturally relevant learning. This role presents a unique opportunity to contribute to key projects and initiatives that are at the forefront of educational transformation and digital content. As a pivotal member of our client's team, you will be involved in a range of activities that drive engagement, brand growth, and educational impact across the Arab world, helping to shape the future direction of the company.

Role Description

We're looking for a Social Media Manager to join our client's team. If you're a creative and organized professional who wants to contribute to the world of edutainment in the Arab region, while gaining experience from a company in an exciting growth phase within the UAE, this could be the opportunity you've been looking for. You'll play a crucial role in content ideation, managing social media channels, and collaborating with A-list Arab celebrities and the internal marketing team, driving brand engagement, audience growth, and community building across the GCC and broader Arab world. This position offers significant opportunities for personal and professional growth within a collaborative and culturally impactful environment.

Key Responsibilities

• Content Strategy Development - Work closely with the marketing team to create and implement an organic content strategy that supports the mission of inspiring and entertaining through education, aiming to increase brand awareness and audience engagement across the Arab world.
• Celebrity Collaboration and Engagement - Utilize partnerships with A-list Arab celebrities and industry experts to produce culturally resonant and impactful content, enhancing brand presence and appeal, particularly within the GCC region.
• Market Research and Audience Insights - Conduct research and analyze trends specific to the GCC and Arab audiences to ensure social media content reflects cultural preferences, resonates with target demographics, and stays ahead of industry trends.
• Content Ideation and Visual Planning - Generate creative content ideas and visual references, collaborating with the content and design teams to produce visually engaging and educational posts that highlight the platform's offerings.
• Performance Analysis and Strategy Optimization - Track social media metrics to evaluate engagement, reach, and growth, using insights to refine and optimize content strategies, furthering the goal of becoming the leading edutainment platform in the Arab world.

Minimum Qualifications

• Communication Skills - Excellent verbal and written communication skills in English, with the ability to articulate complex information clearly and concisely.
• Experience in Social Media Management - 3-5 years of experience managing social media platforms, particularly with a focus on organic content strategy within the education, entertainment, or edutainment industries.
• Expertise in the Arab Market - Deep understanding of the Arab and GCC markets, with the ability to develop culturally relevant content that resonates with regional audiences.
• Creative and Strategic Thinking - Demonstrated ability to ideate engaging content, work with celebrity collaborations, and drive storytelling aligned with the brand's educational mission.
• Proficiency in Analytics and Optimization - Experience using social media analytics tools to monitor metrics, assess engagement levels, and make data-driven adjustments to optimize campaign effectiveness.
• Collaboration and Communication Skills - Ability to work closely with the marketing manager and content team, maintaining clear communication and alignment across campaigns.

Company Benefits

• Top-of-the-market pay.
• Remote working.
• Potential for flexible working schedule (please ask about this).
• Learn from experts and Arab celebrities in a dynamic, creative environment focused on advancing education in the Arab world.

Thank you for taking the time to apply, we look forward to reviewing your application.