Social Media Manager

This is a remote position.

**PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING***

JOB TITLE: Social Media Manager

RATE: PHP 208.33 per hour

Work Type: 

• Part-time (15-20 hrs/week)
  

• Remote/WFH
  

Working Hours: TBD (usually US hrs | Night shift)
Start Date: TBD

JOB ROLE & RESPONSIBILITIES

Social Media Strategy & Planning

1. Develop & Execute Strategy: Create and implement a strategy to increase brand awareness and engagement across Instagram, Facebook, LinkedIn, and Pinterest, with specific growth goals and timelines
   

2. Content Calendar: Develop a monthly social media calendar to ensure consistent posting and coordinated themes across platforms.
   

3. Trend Research: Stay updated on social media trends and platform updates to incorporate fresh content and relevant tactics.
   

Content Creation & Scheduling

1. Create Visual & Written Content: Design visually appealing posts (images, videos, infographics) with captions that reflect our brand tone and objectives.
   

2. Scheduling & Posting: Schedule posts to go live at optimal times for each platform, maximizing reach and engagement.
   

3. Story & Reel Creation: Post engaging Stories, Reels, and short videos regularly, focusing on trending topics, “behind-the-scenes” content, and customer testimonials.
   

Engagement & Community Management

1. Respond & Engage: Monitor comments, messages, and mentions across all platforms, engaging with followers promptly and professionally.
   

2. Foster Community: Engage with followers by liking, commenting, and sharing content from aligned brands and partners to build a connected online community.
   

3. Identify Influencers: Research and connect with influencers or brand advocates who can help boost reach and credibility.
   

Analytics & Reporting

1. Performance Tracking: Regularly review platform analytics to measure post reach, engagement, and follower growth, adjusting strategies as needed.
   

2. Monthly Reporting: Create monthly reports on social media growth, engagement, and other key metrics, providing insights into what’s working and areas for improvement.
   

SEO & Pinterest Optimization 

1. Optimize Pinterest for SEO: Research and implement keywords to ensure Pinterest posts and boards appear in relevant searches.
   

2. Pinterest Strategy: Develop a Pinterest strategy that focuses on pinning valuable content regularly and optimizing descriptions, board names, and images to enhance visibility.
   

3. A/B Testing: Test diFFerent visuals and captions to improve Pinterest SEO and clickthrough rates, aiming to become a top search result within our field.
   

JOB REQUIREMENTS

• Minimum of 2 years of experience in social media management or digital marketing.
  

• Proficiency in social media platforms: Instagram, Facebook, LinkedIn, and Pinterest.
  

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  

• Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) for content creation.
  

• Strong understanding of social media strategy development and execution.
  

• Experience in creating and implementing SEO strategies, particularly for Pinterest.
  

• Creative mindset with the ability to produce engaging visual and written content.
  

• Excellent written and verbal communication skills.
  

• Experience in creating Stories and Reels on social media platforms.