Principal Digital Strategist

You could be the one who changes everything for our 28 million members by using technology to improve health outcomes around the world.  As a diversified, national organization, Centene's technology professionals have access to competitive benefits including a fresh perspective on workplace flexibility.
 

Position Purpose:

Seasoned strategy lead responsible for developing and optimizing digital experiences that enhance member, caregiver and provider engagement, improve satisfaction, and drive business outcomes.

Collaborate with cross-functional teams to develop and implement digital strategies that drive customer acquisition and retention, streamline interactions, optimize access to care, and improve quality.

Your expertise will be essential in leveraging digital technologies to create seamless, omni-channel, personalized experiences for members, providers, and other stakeholders.

Digital Strategy Development: Develop comprehensive digital experience strategies aligned with the company’s goals and objectives, focusing on enhancing customer satisfaction, improving health outcomes, and driving operational efficiency. Guide junior strategists in this work.

Domain / Channel-Specific Strategies: Research and define strategies for specific sub-categories of the overall digital experience, e.g., Mobile, Outreach, Care Management, etc.

Cross-functional Collaboration: Lead forums to engage stakeholders across the organization, including LOBs, Marketing, Customer Service, and Quality, to align digital experience priorities with business objectives and regulatory requirements.

Data and Insights: Leverage data and insights to understand member and provider perception, behavior, engagement levels, and outcomes. Use data-driven insights to refine digital strategies, optimize user experiences, establish KPIs and measure the impact of digital initiatives.

Customer Experience: Partner with Experience Insights and Management teams to understand the end-to-end customer journeys, the key moments that matter, associated pain points and opportunities for improvement. Develop strategies to optimize experiences at each touch point.

Industry Trends: Interpret digital and healthcare industry trends, competitor activities, and stakeholder feedback to identify opportunities for innovation and improvement.

Concept Development: Collaborate with Product and Design to conceptualize intuitive, omni-channel experiences for members, providers, caregivers, and healthcare professionals across web, mobile and contact center platforms.

Storytelling and Socializing: Create the artifacts needed to make the Strategy research, recommendations and roadmaps come to life visually, tailoring the story to each LOB.

Personalization and Segmentation: Develop strategies for personalizing omni-channel experiences based on member demographics, health profiles, behavior and preferences. Implement segmentation strategies to target specific member segments with relevant content and services.

Vendor Assessment: Evaluate and recommend digital health tools and digital technologies, such as CMS and CRM platforms, telehealth tools, remote monitoring devices, and population health management capabilities. Engage external vendors to assess capabilities and product fit for identified gaps/needs.

Performs other duties as assigned

Complies with all policies and standards

Education/Experience:

Bachelor's degree in Digital, Digital Marketing, Healthcare Administration, Marketing or related field.
Or equivalent experience acquired through accomplishments of applicable knowledge, duties, scope and skill reflective of the level of this position.
Master's Degree preferred
6+ years in digital strategy, product or UX design required.
6+ years in a managed care or healthcare organization preferred.

Technical Skills:

One or more of the following skills are desired.

• Experience with Competitive Analysis; Industry Trends and Analysis; Synthesizing primary and syndicated research; Digital Experience Analytics; Healthcare/Payer business value drivers; Ability to package findings into strong, concise value story; Strong capacity for critical thinking; Verbal and written and visual communications skills; Innate

  curiosity and drive to learn/understand

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules.  Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law.  Total compensation may also include additional forms of incentives.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act