Director, Demand Generation

Overview:

To support our continued growth, nTop is hiring a Director of Demand Generation to oversee our growth strategy, drive customer acquisition, and build predictable sales pipeline growth. This hire will lead our awareness and demand gen programs and optimize our buyers’ journey to adopt nTop within their organizations. They’ll work closely with nTop’s Sales and Marketing teams to create and execute programs to build awareness and help us accelerate pipeline growth. 

Success in this role will be measured by the generation of qualified pipeline, the efficiency of demand generation programs, and the ability to optimize the marketing funnel to drive conversions. 

We’re seeking a growth leader with experience in B2B SaaS to technical audiences. While you don’t need to be an industry expert, some familiarity with additive manufacturing or marketing to design engineers is a plus. 

If you have a passion for experimentation, learning, continuous improvement, and for getting things done, this is a great opportunity to be a part of an exciting industry changing tech company and to play a key role in our growth. This role will report to the Senior Vice President of Marketing.

• Growth Strategy: Oversee and implement multi-channel campaigns across digital, email, webinars, events, content syndication, and ABM to drive engagement and qualified leads. Design and implement integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO. 
• Pipeline Development: Partner with sales leadership to continuously ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates. 
• Data & Analytics: Own the reporting and analytics for all demand generation efforts, focusing on ROI, pipeline contribution, and conversion rates. Work with our revenue operations team to establish and track key growth metrics across channels and campaigns. 
• Customer Journey Optimization: Continuously optimize the demand generation funnel by testing new channels, refining messaging, and adjusting targeting to improve conversion at every stage of the buyer journey. 

You are someone who has:

• 5-8 years of experience in growth marketing, demand generation, or a similar role (preferably in B2B SaaS or enterprise software)
• A 4-year college degree or equivalent relevant work experience
• Proven success in building and executing sales-aligned demand gen strategies that deliver revenue growth
• Strong understanding of digital marketing channels, including paid search, display, social, content marketing, and email marketing
• Strong analytical skills and experience with continuous improvement. Understands how to use data and experimentation to make decisions and inform strategies
• Experience with marketing automation tools (Marketo or similar) and CRM systems (Salesforce preferred)
• Experience working closely with sales organizations and interacting with customers
• Excellent communication skills with the ability to influence cross-functional teams and present results to senior executives
• Comfortable working in a fast-paced, high-growth environment
• Previous experience marketing to engineering/ highly technical functions is a plus

Compensation and benefits:

This position is eligible for total compensation which includes a competitive salary and long-term incentives. 

The expected annual salary range for this role is between $160,000 and $190,000.

nTop offers competitive compensation and benefits packages. nTop considers a number of factors when determining compensation, including education, years of experience, competency levels and other relevant skills and qualifications.

Total compensation package includes: 

• Competitive salary
• Outstanding PTO and leave policy
• Stock options
• Healthcare with optional Dental and Vision plans
• 401k with matching
• STD & LTD
• Commuter benefits
• Flexible WFH policy
• Centrally located HQ in downtown Manhattan, NY