We’re very proud of our achievements:
In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄
We’ve had 380M+ downloads, have almost 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.
We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.
The Job
This is an exciting time to join Flo - we’ve just reached an incredible milestone of 65 million monthly active users, growing by over 5 million in Q1 alone! If you love designing user-centric content that promotes growth, we want to hear from you!
It’s an exciting period of growth for the company. That’s why we need someone who sees the product through our users’ eyes, manages business needs, and will champion the importance of Content Design as an essential part of a product team. Someone who can bring creativity and clarity to every touchpoint and can turn complex concepts into something simple, human, and engaging.
We're looking for an exceptional Content Designer with an interest in health technology that solves real-world user problems. You can flex between prototyping new products, designing end-to-end experiences and creating compelling microcopy such as feature overviews, error messages and pushes.
Alongside your place on our market-leading content design team you’d be working within Flo’s Commercial (Monetisation) stream creating engaging content that is both user friendly and inspires action. Your job? Explaining the value of Flo through clear, concise and compelling content that activates our users to subscribe to Flo Premium. Essentially, your content should make taking out or renewing a Flo subscription a no-brainer for people everywhere.
You’d be working closely with Product Designers, Product Managers, User Researchers, Analysts, as well as our Legal and Medical teams - so passion for collaboration is key.
We need someone who is able to hit the ground running and is excited to get stuck in on some exciting upcoming projects. If this sounds like you, we can’t wait to hear from you.
Your Experience
Must have:
- Content Design expertise and attention to detail
- A love for small, impactful, content-first experiments
- Ability to work on various projects in a high pace environment
- Experience co-designing with product designers in collaborative tools
- Brilliant communication skills – with the ability to influence others and advocate for Content Design at all levels — from product designers to product managers to senior stakeholders
- A portfolio that demonstrates impact
- Because you’ll be part of the Commercial stream, an interest in growth and revenue is essential
Nice to have:
- Experience working on mobile apps and with a complicated subject like health is preferred
- Experience working with engaging marketing copy is preferred
- Experience designing for web would be a plus
What you'll be doing
You'll be responsible for:
- Create clear, concise, and compelling content for new features, widgets, paywalls and more
- Collaborate with Product Designers, Researcher, Analysts and Product Managers to define new experiences across our website
- Come up with fresh ideas to improve existing user experiences and bring in new revenue streams
- Advocate for Content Design both on your team and in the wider community.
- Proactively seek areas for improvement, working with all content disciplines and across other product streams to find solutions
- Work closely with Localisation to ensure messaging and tone of voice is kept consistent and makes sense across different markets
- Evangelise for human-centred design, readability, accessibility and creativity.
- Help other Content Designers develop their skills, by sharing best practice, collaboration, and training
#LI-CC1
Ranges may vary depending on your skills, competencies and experience.
Reward
People perform better when they’re happy, paid well, looked after and supported.
On top of competitive salaries, Flo's employees have access to:
- A flexible working environment with the opportunity to come into the office and work from home
- Company equity grants through Flo’s Employee Share Option Plan (ESOP)
- Paid holiday and sick leave
- Fully paid female health and sick leave, in addition to holiday and regular sick leave
- Workations - an opportunity to work abroad for two months a year
- Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
- Career growth, progression, and learning development resources
- Annual salary reviews
- Unlimited free premium Flo subscriptions
- A whole host of other benefits (health/pension/social schemes)
Our Culture
We’re problem solvers, we’re adaptable, we’re empathy driven and results led.
People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.
Diversity, Equity and Inclusion
The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.
By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants
