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VP of Sales - User Acquisition / Lead Generation (Fully Remote)

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

Nevada (USA), United States

Offer summary

Qualifications:

5+ years in senior growth roles, Proven success in optimizing sales funnels, Experience with large ad budgets, Strong analytical skills for data-driven decisions, Hands-on affiliate marketing experience.

Key responsabilities:

Lead and scale user acquisition strategies
Create and execute high-converting campaigns
Track key metrics to improve performance
Manage partner networks and performance marketing
Build and lead a remote growth team

International People Solutions B.V. Marketing & Advertising Small startup https://www.internationalpeoplesolutions.com/

1 - 10 Employees

See more International People Solutions B.V. offers

Job description

As the VP of Growth – User Acquisition/Lead Generation, you’ll be responsible for driving sales growth in areas like debt relief, Medicare insurance, and financial services. This role needs a results-oriented leader who can use paid media, affiliate marketing, and other channels to bring in high-quality leads that convert into sales.

What You’ll Do

Lead Growth Efforts: Own and scale user acquisition and lead generation strategies across debt, Medicare insurance, and financial services. Create and execute campaigns that drive leads with strong conversion potential.
Focus on Key Verticals: Understand how to grow in niche sectors like debt relief and financial services, optimizing customer acquisition cost (CAC) while maximizing lifetime value (LTV).
Multi-Channel Strategy: Build and optimize campaigns across affiliate networks, paid search, paid social, native ads, and email marketing. Ensure all efforts deliver measurable ROI and meet sales goals.
Sales Metrics: Track and improve key metrics like lead quality, conversion rates, cost-per-lead (CPL), cost-per-acquisition (CPA), and overall pipeline performance. Use A/B testing and data insights to refine strategies continuously.
Affiliate & Partner Management: Manage affiliate and partner networks in the debt, insurance, and financial sectors. Oversee performance marketing campaigns and work with key partners.
Remote Team Leadership: Build and lead a remote growth team. Set clear goals and drive the team to achieve results.
Experience: 5+ years in senior roles focused on growth, user acquisition, or lead generation—ideally in debt, Medicare insurance, or other high-growth financial industries.
Sales-Focused: Proven success in optimizing sales funnels, nurturing leads, and closing deals in high-ticket sectors like financial services and insurance.
Performance Marketing: Experience managing large ad budgets and running effective campaigns across Google Ads, Facebook Ads, display, native, and affiliate networks.
Data-Driven: Strong analytical skills to manage and optimize key metrics like CAC, CPL, CPA, and LTV to drive growth and efficiency.
Affiliate & Network Management: Hands-on experience with affiliate marketing programs in competitive sectors.
Leadership: Experience building and leading remote teams, ensuring collaboration and alignment with business goals.

Our client focuses on driving quality leads in sectors like debt, Medicare insurance, and other fast-growing areas. They specialize in performance marketing and data-driven sales strategies, working to optimize every customer interaction. The company is scaling quickly and looking for a VP of Growth to lead their user acquisition and lead generation efforts.

Remote-First: Enjoy the flexibility of working from anywhere with a company that values work-life balance.
Growth-Oriented: Be part of a company that’s scaling quickly in sectors like debt, Medicare insurance, and financial services.
Guaranteed Better Compensation: Our client offers guaranteed better pay, performance-based bonuses, comprehensive benefits, and flexibility to reward your hard work.
Innovative Environment: Work with the latest marketing tools and data strategies alongside a team that values growth and experimentation.