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Retention Marketing Manager

Remote:

Full Remote

Contract:

Freelance

Experience:

Mid-level (2-5 years)

Work from:

South Africa

Offer summary

Qualifications:

3+ years of experience in retention marketing, Hands-on experience with email/SMS platforms, Proficient in performance tracking and optimization, Understanding of HTML/CSS and basic coding, Strong collaborative skills with teams.

Key responsabilities:

Manage multi-channel retention campaigns
Coordinate with cross-functional teams for campaign execution
Analyze A/B tests and key performance metrics
Refine lifecycle marketing and customer segmentation
Align marketing strategy with client expectations

Prosana Human Resources, Staffing & Recruiting Startup https://www.theprosana.com/

2 - 10 Employees

See more Prosana offers

Job description

Are you ready to take charge of innovative retention marketing strategies and lead high-impact email and SMS campaigns for top-tier eCommerce brands? As a Retention Marketing Manager, you’ll play a pivotal role in shaping customer loyalty and driving long-term growth.

Founded in 2020, this full-service marketing agency specializes in building results-driven, time-tested email and SMS retention programs for e-commerce brands. With a team that brings a decade of experience, they help businesses—from solo entrepreneurs to large-scale brands—engage customers through personalized and impactful email strategies. Their mission is to craft unique, high-performing marketing solutions that elevate brand presence and drive long-term customer loyalty.

If you’re passionate about retention marketing and client success, read on to find out more!

What You’re Getting Yourself Into

As a Retention Marketing Manager, you’ll manage email, SMS, and push campaigns for e-commerce brands, focusing on lifecycle marketing, loyalty programs, and customer segmentation. You’ll collaborate with internal teams to execute campaigns on platforms like Klaviyo and Postscript, while tracking performance, conducting A/B tests, and providing insights for optimization. Working closely with clients, you’ll align on strategy, refine customer journeys, and ensure timely delivery of all campaign assets.

This is a fully remote contractor role of 20 hours per week. Working hours cover the MT timezone.

What’s In It For You

A fully remote position and team, to be able to work from the comfort of your own home
Flexible working hours to be able to work together with your team and balance autonomous work
Growth opportunities that will allow you to develop your skills and go towards a path that interests you

How You Will Spend Your Time

Drive retention growth by managing and optimizing multi-channel campaigns (email, SMS, push) across different email marketing tools, resulting in increased customer loyalty and lifetime value for e-commerce clients
Ensure seamless campaign execution by coordinating with cross-functional teams (designers, copywriters, account managers), delivering on-time, high-quality campaigns that exceed client goals and expectations
Analyze A/B test results, conversion metrics, and key performance indicators like repurchase rates, LTV, and engagement to identify opportunities for continuous optimization
Maximize segmentation and automation by refining lifecycle marketing flows, reducing churn, and increasing repeat purchases through targeted messaging and personalized customer experiences
Conduct thorough quality assurance checks to ensure campaigns are free of errors and meet industry standards, improving open rates, click-through rates, and customer retention
Align with clients on strategy by collaborating on campaign goals and performance reviews, delivering clear insights and recommendations that improve overall marketing effectiveness and client satisfaction
Enhance campaign accuracy and quality by ensuring all creative content, links, and copy are error-free, reducing bounce rates and increasing open and click-through rates

Who You Are

You have 3+ years of experience managing email, SMS, and push campaigns for e-commerce brands, with a focus on retention marketing strategies such as lifecycle marketing, loyalty programs, and customer segmentation
You have hands-on experience with email platforms like Klaviyo, Braze, and Sendlane, as well as SMS/Push platforms such as Postscript, Attentive, or OneSignal
You are proficient in performance tracking and optimization, including A/B testing, analyzing conversion metrics, and using engagement strategies to enhance campaign effectiveness
You have a solid understanding of HTML/CSS and basic coding for email design and customization, as well as experience with CRM, CDPs, and eCommerce platforms like Shopify
You are skilled at collaborating with cross-functional teams (designers, copywriters, account managers) to execute campaigns that meet client expectations and deliver results
You thrive in a data-driven environment, using insights to constantly refine and optimize campaigns, ensuring measurable results and continuous growth
You have strong communication skills and are comfortable managing client-facing responsibilities, providing updates and insights in a clear and professional manner
You are organized, and able to manage multiple projects simultaneously while meeting deadlines, even in a fast-paced environment without a dedicated project manager