Job Description
In this position...
The Strategy Director, Nomenclature is responsible for overseeing our Global nomenclature output in collaboration with brand operations and the nomenclature program management lead.
In this role you will bring your strategic skills and nomenclature specialism to cut through our current state of complexity and help to manage the volume of names we process weekly, monthly and annually. As such you will implement new strategic systems, simplify our prioritization matrix for naming, proactively educate the organization on how to come to our team and the value we bring, work with multiple internal stakeholders, author briefs, manage a T1 and a T2 naming agency engagement, and at times creatively ideate names. You will also work closely with our legal trademarking team to streamline trademark decisions using your strategic framework and guidance.
Responsibilities
What you’ll do...
- Lead the completion of nomenclature strategic frameworks (working with our T1 agency). These will include:
- Framework for prioritization
- Strategic approach to approvals
- Double click naming architectures for business units (working off our brand architecture)
- Drive excellence and consistency through our approach to naming with the following outputs
- Author naming briefs (light-touch positionings for the products and features that don’t yet have them but still require a name to meet timelines)
- Ideate names when agency resource isn’t available or to meet a quick turn around deadline
- Frameworks to define which trademarks we hold on to (to be created with the legal trademarking team)
- Evolve and maintain a comprehensive nomenclature system that aligns with the company's brand identity, target audience, and overall business objectives
- Consult on the naming of Ford products, services, and projects (internal and external), from generating and evaluating ideas through to presenting recommendations
- Oversee a suite of different approaches to rapidly test names and to gather customer insight (including existing customer insight within the business) to inform naming briefs
- Analyze data from market research, customer feedback, and sales reports to understand the effectiveness of existing names and to inform future naming decisions
Qualifications
You'll have...
- Relevant experience leading nomenclature strategy in a large matrixed organization.
- 5+ years working in brand strategy and nomenclature brand side or agency
- 3+ years leading nomenclature projects brand side or agency
Even better, you may have...
- At least 2 years working on the brand side in a direct stakeholder facing role
- Experience writing brand strategy/ naming briefs
- Experience in naming that spans hardware, software, products, services and experiences
- Concrete example of products that you’ve named
- Experience managing stakeholders in a matrixed environment
- Ability to commission research and analyze data
- Experience managing for complexity and volume
- Experience implementing intake systems
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
https://go.ford/LL4Benefits
This position is a leadership level 4.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
