Digital Marketing Specialist

This is a remote position.

Responsibilities:

• Manage and create content for social media platforms, including organic and paid advertising campaigns
  
• Develop and execute email marketing strategies to engage customers and drive bookings
  
• Lead the migration of the company website from Webflow/WordPress to Squarespace
  
• Update and maintain the website with fresh, engaging content
  
• Analyze marketing performance metrics and adjust strategies to maximize ROI
  
• Collaborate with the team to develop innovative marketing ideas
  

Requirements:

• Proven experience in digital marketing, particularly in social media management and paid advertising
  
• Proficiency in email marketing platforms and best practices
  
• Familiarity with website content management systems, particularly Squarespace
  
• Strong analytical skills with the ability to interpret data and adjust marketing strategies
  
• Excellent English-French written and verbal communication skills
  
• Creative mindset with the ability to produce engaging content for various platforms
  

Scope:

• Oversee the company’s digital marketing efforts
  
• Manage marketing budgets for paid advertising campaigns
  
• Contribute to overall marketing strategy and goal-setting
  
• Provide regular reports on marketing performance and ROI
  
• Stay updated on digital marketing trends and implement new strategies as appropriate
  
• Squarespace website; no coding involved
  
• Monday to Friday 9am to 6pm Eastern with an hour unpaid break