Who are OnBuy?
OnBuy are an online marketplace who are on a mission of being the best choice for every customer, everywhere.
We have recently been named one of the UK's fastest-growing tech companies in Deloitte's Technology Fast 50 for the third year in a row (as well as 'Fastest-Growing Tech Business in the South West').
All achievements we are very proud of, but we don't let that go to our head. We are all laser focused on our mission and understand the huge joint effort ahead of us needed to succeed.
Working at OnBuy:
We are a team of driven and motivated people who thrive when working at pace. To succeed at OnBuy you need to take charge and fully own your responsibilities, rolling your sleeves up when needed to 'get it done'. Working at OnBuy you are surrounded by so much opportunity, but you must possess the ability to stay focused and prioritise ruthlessly. Most importantly, you will thrive in an ever-changing environment as we are constantly evolving.
At OnBuy, you're not just a number or another cog in a machine. We are creating something really special, and you have the opportunity to affect meaningful change and have your voice heard.
We are a close team, who have the opportunity to learn and grow as OnBuy evolves. We work in a flexible way, meaning we can prioritise our health and relationships, but when we are working, we graft.
Job overview:
As the CRM Manager your primary responsibility will be developing and executing the CRM strategy to drive customer engagement, retention, and revenue. We’re looking for someone with a solid background in B2C e-commerce who can use data and technology to drive our marketing forward, someone who’s ready to take charge, build and innovate.
Key Responsibilities:
- Develop CRM Strategy: Design and implement CRM strategies that drive customer engagement, retention, growth and satisfaction across the customer lifecycle.
- Campaign Management: Create and manage multi-channel marketing campaigns which are personalised and segmented to target specific customer behaviours and preferences.
- Customer Segmentation: Develop customer segmentation strategies to target users effectively based on demographics, purchasing behaviours, and other relevant factors.
- Performance Analytics: Track and analyse the effectiveness of CRM campaigns, providing detailed reports and actionable insights to improve future efforts.
- Database Management: Maintain and optimise the CRM database, ensuring data accuracy, compliance with GDPR.
- Collaboration: Work closely with the marketing, product, and technology teams to ensure alignment on customer initiatives and messaging.
- Automation: Leverage marketing automation tools to improve efficiency, reduce manual tasks, and enhance personalisation efforts.
- Retention Initiatives: Implement loyalty programs, promotions, and feedback loops to increase customer lifetime value (CLV).
- A/B Testing: Conduct A/B testing on different CRM strategies to identify the most effective methods for customer retention and engagement.
Requirements
Essential
- Demonstrable experience in CRM management (B2C), preferably in an online marketplace setting.
- Strong experience using CRM systems and automation tools such as Epsilon
- Proficient in implementing basket recovery, re-marketing, personalisation strategies, push notifications, and loyalty programs to foster deep customer loyalty and increase sales.
- Experience in data-driven marketing and customer segmentation.
- Strong analytical mindset with a data-driven approach to decision making
- Excellent communication skills and the ability to work independently as well as collaborate amongst all stakeholders
- Knowledge of regulatory compliance regarding customer data management.
- Strong organisational skills and a good multi- tasker with experience in a fast- paced environment
Desirable
- Degree in Marketing, Business, or a related field.
- Understanding of UX and customer journey design.
- Proficiency in Google Analytics and other reporting tools
Benefits
The salary on offer for this role is up to £50,000 to £60,000 per annum, depending on experience.
In return for helping us to grow, we’ll offer you company equity, meaning you own a piece of this business we are all working so hard to build.
