Senior Commercial Community Manager (Commercial/Tech Remote)

POSITION SUMMARY 

Seeking a dynamic, results-oriented candidate who has experience within the tech community to drive and ensure flawless execution of a Tech Leadership vision. The person in this role would position our Fortune 100 client as the product and technology leader in providing the foundation for the next era of computing. The role will build on a Tech Leadership Social and Influencer group targeting thought leaders in consumer, academic, and business spaces, and will be the key touch point with engaging with customers, partners, employees, and enthusiasts through social handles. The Community Manager should have deep understanding of how to engage and interact with the tech community through indirect digital approaches, especially across Twitter, LinkedIn, Reddit, YouTube, Spiceworks, and similar platforms. 

JOB QUALIFICATIONS 

• EDUCATION REQUIRED A combination of education and work experience can be substituted. 

• Bachelor's degree (Marketing, Journalism, Public Relations, or related field is preferred). 

• 5+ years of community management experience. 

• Solid experience with B2B client computing and software brands. 

• Team management, communication, and people experience. 

• Experience developing digital content from a strategic and execution perspective. 

• Experience in managing multiple projects simultaneously. 

• Editorial experience, especially in a decision-making capacity. 

• Copywriting and editing experience. 

• Experience working with branded content. 

• Content (owned & curated) and engagement strategies experience. 

• Experience as head of editorial or content at a top tech brand or media company. 

• Passion for products and technologies. 

• Proven collaboration skills. 

• Ability to function in a highly matrixed organization. 

• Highly organized, with the ability to work with multiple teams in different countries. 

• Superior communication skills, both written and verbal. 

• Enthusiasm, confidence, strong business acumen. 

• Superior organizational and project management skills, along with attention to detail. 

SUPERVISION 

JOB RELATIONSHIPS 

Social media platform relationship development: 

• Maintain strong relationships with our representatives at each social media platform including LinkedIn, Twitter, YouTube, Reddit, Spiceworks. 

• Coordinate integration between HQ social, HQ media and partner teams to ensure alignment and best practices. 

• Develop best practices, training, and playbooks to disseminate social-first best practices and other best practices across the organization. 

• Maintain a best practice hub for creative, content (owned and curated) and engagement standards for each platform. 

Program management and coordination with internal and external stakeholders: 

• Reconcile overlapping or competing social strategies and experiences. 

• Be aware of cross-company editorial and marketing plans. 

• Ensure the highest quality work product at all times. 

• Work effectively with key partnership and content/marketing leaders. 

• Collaborate on an integrated editorial calendar, publish content that strengthens the company's positioning, aligns content across campaigns, news/ announcements, web, and cultural intersects. 

• Source compelling topics for new content based on social media trends and audience needs. 

• Set up clear metrics, in cooperation with stakeholders, to evaluate the success at the outset. Optimize programs by adjusting the content mix, formats, and distribution strategies. 

• Scale global community strategies by providing guidance and support to country teams. 

JOB DUTIES 

Community strategy, engagement, development, and reporting: 

• You are the expert when it comes to the management and development of our most precious social asset, the community. 

• You will own making decisions about how we engage with our fans and the content we serve them via our master B2B manages or off domain platforms such as Reddit and Spiceworks. 

• Lead the development and strategy behind the community support for our business always-on programs in coordination with the HQ social staff, BUs, Marketing Strategy, Country teams, Comms team (PR) and agency partners. 

• Create a detailed vision of the editorial strategy and positioning of our communities across @ handles and align communities to our target media audiences and business funnel. 

• Partner with the HQ social editorial and strategy leads to ensure content is developed to grow engagement with our end users. 

• Reconcile overlapping or competing social strategies and campaigns with a community-first perspective. 

• Partner with HQ data and analytics team, and agency partners to ensure community insights and social listening are being properly reported on to help drive strategy alignment. 

• Work with listening tools and prepare reports to update on usage statistics and community interactions. Optimize content to increase results. 

• Demonstrate a deep understanding and appreciation for what makes our fans engage with our brand. 

• Capture new audiences, make friends/followers/fans, create groups. 

• Engage with our social media communities. 

• Oversee Customer Support in answering and managing community feedback. 

Real-time social media content planning and execution: 

• Support sponsored events worldwide with real-time social media content curation, capture and production. 

• Have a strong social-first creative pulse on up-and-coming trends and techniques that people are using to author, develop, and create content across social platforms. 

• Develop a plan and execution of surprise and delight programs. 

• Experiments with new production processes around new content types and styles. 

• Ensure content makes it from ideation to execution (including editing, collaborating on photo/visual elements, etc.). 

• Partner with creatives/contributors around the world to help source stories, topics, and approaches that resonate with our communities. 

• Establish content briefs and devise production strategies that aligns to our business objectives. 

Community competitive response: 

• Align with HQ Social Strategists, internal stakeholders and partners on planning and tactics for competitive response through ongoing community management. 

• Ensure insights and reporting are highlighting the community point-of-view. 

• Ensure proper voice and tone within the community. 

• Effectively create social competitive communications; clear and persuasive copy, direct internal stakeholders and strategy teams who will produce videos and photos to be published on social media platforms. 

• Direct and engage in social media conversations in accordance with corporate messaging and branding guidelines. 

WORKING CONDITIONS 

i.e., Office environment, travel required