SEO Specialist

As the SEO Specialist, you’ll spearhead the company’s digital visibility strategy, directly impacting business growth in an exciting, emerging market. You’ll have the unique opportunity to shape the SEO approach from the ground up, working closely with the founder to elevate the brand’s online presence. Your expertise will be crucial in outmaneuvering competitors and establishing the company as a leader in the grounding products space. This role offers the perfect blend of autonomy, creativity, and strategic thinking, allowing you to make a tangible impact on a growing business.

Responsibilities

• Develop and execute comprehensive SEO strategies to boost organic traffic and improve search engine rankings
  
• Conduct in-depth keyword research and competitor analysis to identify opportunities for growth
  
• Perform regular SEO audits and implement on-page and off-page optimization techniques
  
• Create and analyze detailed SEO reports using Google Analytics, Google Search Console, and other SEO tools
  
• Collaborate directly with the business owner to align SEO efforts with overall business goals
  
• Stay ahead of SEO trends and algorithm updates, adapting strategies to maintain competitive edge
  
• Optimize product pages and content to enhance e-commerce performance and conversions
  

Requirements

• Proven track record in SEO, particularly in e-commerce or related fields
  
• Expert knowledge of Google Analytics, Google Search Console, and other leading SEO tools
  
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
  
• Up-to-date understanding of SEO best practices and search engine algorithms
  
• Experience in improving rankings for niche or specialized products
  
• Excellent communication skills in English, with the ability to explain technical concepts clearly
  
• Self-motivated with the ability to work independently and take ownership of projects
  
• Passion for wellness, earthing, or related fields is a plus