We are looking for an exceptionally awesome Paid Media Manager, Digital Media Planner, to join our team at ROI·DNA.
Our Values Paid Media Manager
- We are a culture-first company
- We care about our people, who are the heart of our success
- We believe we are better together
- We are passionate marketers who are highly self-motivated and care about our work and community
- We take pride in our commitment to an inclusive culture
- We are inventive, always do it right, bring our whole self, and above all, no assholes allowed
- #WeAreROIDNA
About You
We are looking for an exceptionally awesome Digital Media Planner to help drive meaningful growth for our customers through direct-response digital media campaigns across channels with a heavy focus on content syndication, publisher direct buys, and other guaranteed lead/impression programs.
What you’ll be doing
- Identify, RFP, and negotiate with appropriate media partners for various campaigns based on the goals and objectives of that campaign
- Coordination and oversight of approved buys, including creation of IOs, negotiating terms, overseeing trafficking and coordination of creative/deliverables, and ongoing reporting and optimization of the partner mix
- Configure and oversee Convertr campaigns for our content syndication programs
- Develop ongoing testing roadmaps for your channel(s) to improve performance continually
- Provide clear recommendations and requests to the clients when needed - such as for new assets or landing pages
- Create ROI-positive lead generation campaigns through digital channels, particularly on content syndication, dedicated emails, newsletters, and other types of sponsorship and guaranteed lead programs
- Work with media buyers and associates to track and manage the delivery of programs, ensure that partner delivery is following the IO terms, and negotiate make-goods where necessary
- Communicate your key initiatives, optimizations, and ongoing performance to both ROI·DNA’s internal media team and directly to the client, working closely with the Strategy team
- Maintain vendor database as the primary strategy point of contact for all vendors (includes master contact list, meeting coordination, etc.)
- Ongoing investigation & research of new media opportunities
- Update job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, participating in professional organizations
What You'll Bring:
- 3+ years of experience in B2B media buying
- 2-3 years of experience in media planning or similar
- Must have hands-on experience planning and buying content syndication and direct publisher programs
- Agency experience is preferred but not required
- Client-facing experience and digital marketing experience are a must
- Account Based Marketing (ABM) experience is preferred
- Prior experience working with various content syndication and publishers focused on the B2B market in IT, Security, Fintech, Marketing, Healthcare, and other tech vertical publishers
- Prior experience planning and buying multifaceted programs (such as those that include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, eMarketer, NY Times, IDG, WSJ, SC Media, Financial Times, DarkReading, and similar publications is strongly preferred
- Experience with B2B technology partners is strongly preferred
- Hands-on experience with Convertr and/or Integrate is strongly preferred
- Hands-on experience with Google Campaign Manager is strongly preferred for this role
- Technically adept with a pulse on trends and innovations within the digital space
- Detail-oriented with strong analytical skills, ability to find opportunities and insights from large amounts of unstructured data
- Strong collaboration skills, able to work with multiple clients and departments to accomplish goals
- Advanced knowledge of digital marketing channels and concepts
- Superb time and project management skills
- Excellent communication – both written and verbal
- Adept at critical thinking to strengthen media initiatives for quality vs. entering a routine process for quantity
COMPANY PERKS
- 100% remote
- Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
- 401(k) matching program
- 20 days PTO, 11 Paid holidays & 10 Sick days
- Up to 12 weeks of Parental leave
- Monthly stipends for wellness, mobile, and at-home WiFi use
- Pet Insurance
- Quarterly volunteer hours
- Company-paid certifications
- Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want
The anticipated salary range for this position is 85K-105K per year. Salary is determined by skills, experience, qualifications, alignment with market data, as well as internal and external equity.
About ROI·DNA
ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide.
From crafting bespoke Account-Based Experiences (ABX) for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients.
Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs.
Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.
