The Creative Director at Lumin Digital will lead the creative vision for the company, overseeing a team of designers, writers, and digital professionals. This role is responsible for elevating the brand, ensuring consistency across all marketing and digital channels, and driving creative initiatives that support business growth. The Creative Director will lead brand transformations, develop integrated campaigns, and inspire innovation while working closely with marketing and sales to align creative efforts with business objectives.
Essential Functions, Responsibilities, Experience:
Lead and manage a cross-functional team, including designers, copywriters, and agency partners, to develop innovative web, print, video, and digital marketing collateral.
Collaborate with marketing and sales teams to develop strategic marketing plans, analyze performance, and identify creative opportunities to support business growth.
Develop and execute internal marketing campaigns that align with business unit goals, transforming objectives into clear, motivating creative strategies.
Manage and meet budget requirements by forecasting and controlling expenses for all creative initiatives.
Drive creative transformation and guide the team through change management processes to ensure smooth transitions as the brand evolves.
Incorporate data-driven decision-making into creative strategies, using analytics to inform campaign development and measure performance against key metrics.
Oversee the presentation of final creative concepts, securing approvals from internal stakeholders to ensure alignment with marketing objectives.
Mentor and coach creative professionals, fostering their professional growth, sharpening their skills, and providing clear paths for development.
Govern brand standards and ensure creative consistency across all channels by evolving brand guidelines and toolkits for use by both internal teams and external partners.
Perform other duties as assigned.
Growth Opportunities:
30 Days: Gain an understanding of Lumin Digital’s current brand, creative processes, and team structure. Begin leading small creative projects while building relationships with key stakeholders.
90 Days: Take part of large-scale campaigns, driving creative innovation and ensuring that brand transformation initiatives are executed successfully.
1 Year: Lead major brand evolution initiatives, set the creative vision for future campaigns, and contribute to the company’s growth by aligning creative strategies with business objectives.
Knowledge, Skills, & Abilities:
7+ years of relevant experience in a creative management role, with 5+ years leading creative teams in an agency or corporate environment.
Proven experience in creating integrated marketing campaigns across digital, social media, paid media, mobile, offline, and print channels.
Strong creative vision with a solid understanding of business objectives and how creative strategies can support growth.
Experience managing creative projects from concept to execution, ensuring projects are delivered on time and within budget.
Proficiency in leading and mentoring a diverse team of creative professionals.
Excellent communication and leadership skills, with the ability to present ideas and concepts effectively to both internal teams and external partners.
Education:
Bachelor’s degree in a creative discipline, marketing, or a related field, or equivalent experience.
Supervisory Responsibility:
Provide direction and leadership to staff; guide, coach, mentor and develop staff ensuring compliance with processes and procedures
Handle interviewing, hiring, promotions, transfers, performance appraisals, compensation, counseling and termination of staff
Develop and maintain staff by applying the necessary training and leadership that will allow internal growth and advancement
Direct staff, to ensure that all duties are performed according to department performance standards
Physical Demands:
While performing the duties of this Job, the employee is regularly required to sit; use hands to type, handle, or feel and talk or hear
Specific vision abilities required by this job include close vision
Ability to occasionally lift/move up to 25 pounds
Individuals with a disability who are otherwise able to perform the essential functions of the job may request reasonable accommodation through the Human Resources department.
Travel:
Less than 25% - Up to 65 work days of travel per year for a full time employee
LIFE AT LUMIN DIGITAL
Lumin Digital is a fintech company specializing in digital banking solutions. Through a fundamentally different approach to technology, service, and people, we’re creating the next generation of financial solutions each and every day. Lumin helps banks and credit unions build and deploy next-gen digital experiences that help to continually serve, engage, and grow their membership base. While other platforms are partially adapted or retrofitted for the cloud, Lumin is 100% cloud-native. It was built specifically for the cloud environment, allowing us to realize the advantages more fully it offers. It’s a difference that financial institutions and their users will see and feel almost immediately.
Our people have a passion for new possibilities. We intentionally foster curiosity through our culture. We engage people who can’t help but ask “what if,” “why not,” and “what’s next.” We encourage them to bring forward ideas that challenge, raise, and reset expectations. And we empower them to continually explore, experiment, and apply what they learn. We champion curiosity because curiosity is how we grow– as a company, as a partner, and as individuals. For more information, visit lumindigital.com.
