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Growth Lead

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Texas (USA), United States

Offer summary

Qualifications:

3-5 years in paid media management, Proven track record of measurable results, Expertise in Google Ads and Facebook Ads, Familiar with analytics and CRM tools, Strong understanding of digital marketing strategies.

Key responsabilities:

  • Develop and execute paid media strategy
  • Optimize campaigns for user acquisition and retention
  • Collaborate with teams on marketing initiatives
  • Create a robust creative testing system
  • Analyze data and provide performance reports
Aviaras logo
Aviaras Investment Management Startup https://www.aviaras.com/
11 - 50 Employees
About Aviaras
Aviaras is a boutique family office and staffing firm.‍We provide bookkeeping, recruiting, entity admin, due diligence, market research, and full-time executive assistants for successful founders, executives, and families who wish to direct their personal finances and businesses themselves. Our staff is based in the Philippines and Latin Americas, and comes from such as McKinsey, JP Morgan, and Deloitte.‍Traditional family offices force fee-based asset management as a prerequisite to accessing the services that clients actually want. Frustrated by this, our founders created Aviaras to take the best parts of an office and offer them a la carte so each family can tailor them to their specific needs. We make money by doing great work, not by managing your money.‍We look forward to serving you and your family.
See more Aviaras offers

Job description

We are seeking a talented and experienced marketer to join our team. In this role, you will be responsible for developing and implementing strategies to optimize our paid media campaigns across various digital platforms. You will work closely with cross-functional teams to drive user acquisition, optimize ad performance, and maximize ROI. Your creativity, data-driven mindset, and expertise in paid media will play a key role in shaping our digital marketing efforts.

Responsibilities

Strategy & Campaign Management:

  • Develop and execute a data-driven paid media strategy across platforms, including but not limited to Meta Ads, Google Ads, Affiliate, and display advertising.
  • Identify and prioritize opportunities for campaign optimization through analysis of performance metrics, market trends, and audience behavior.
  • Collaborate with cross-functional teams to align paid media efforts with broader marketing initiatives and business goals.
  • Create and manage a robust creative testing system to continue driving growth within ad platforms.

Acquisition & Performance Optimization:

  • Manage and optimize paid media campaigns to drive user acquisition, conversions, and customer retention.
  • Continuously test and refine ad creative, targeting, and bidding strategies to maximize performance.
  • Optimize conversion rates and maximize return on ad spend (ROAS) through ongoing analysis and adjustments.

Analytics & Reporting:

  • Develop and maintain performance dashboards that track key paid media metrics, providing regular updates on campaign effectiveness.
  • Analyze data to identify trends and actionable insights to inform campaign adjustments.
  • Report on paid media performance to stakeholders and provide recommendations for improvement.

Requirements

Soft Skills:

  • Strong analytical and problem-solving abilities.
  • Excellent communication and collaboration skills.
  • Ability to manage multiple campaigns and priorities in a fast-paced environment.

Technical Skills:

  • Proven experience in paid media management, with a track record of delivering measurable results.
  • Strong knowledge of paid media platforms (Google Ads, Facebook Ads, etc.) and tools for optimization and reporting.
  • Proficiency in analytics tools, such as Google Analytics, and marketing automation platforms.
  • Familiarity with CRM software and audience segmentation tools.

Experience:

  • Minimum 3-5 years of experience managing paid media campaigns.
  • Demonstrated success in driving ROI and optimizing ad spend.
  • Strong understanding of digital marketing strategies, tactics, and best practices.
  • Experience working in a startup or fast-paced environment is a plus.

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Investment Management
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Audience SegmentationGoogle AdsMedia ManagementCustomer Relationship Management (CRM) SoftwareData AnalysisFacebook AdvertisingCampaign Performance AnalysisMarketing AutomationProject ManagementAnalytics

Other Skills

  • Problem Solving
  • Collaboration
  • Analytical Thinking
  • Communication
Are you interested?

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