Director, Content Strategy and Production

About IMG Academy

Named by Sports Business Journal as one of the Best Places to Work in Sports in 2024, IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences :

• Boarding school and camps , via a state-of-the-art campus in Bradenton, Fla.
• Online coaching via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance
• Online college recruiting , via the NCSA brand, providing content, tools, coaching and access to a network of 40,000 college coaches
  
  

Position Summary

The Director of Content Strategy and Production will lead the content vision, strategy and execution within IMG Academy’s online suite of products.

This role involves partnering with our software product development functions to build content experiences that engage and educate our student athletes and their parents. The Director of Content Strategy and Production will be responsible for making the world-renowned IMG Academy brand come to life through content, leading decisions on content format, topics, talent and production process.

Position Responsibilities

• Brand Vision and Leadership: You embody the IMG Academy culture and brand while building and articulating a clear and compelling content vision for IMG Academy+ programming. You have a deep understanding of the culture on the IMG Academy campus and give our online customers the experience of the in-person experience through digital content. (Requires frequent travel to Campus.)
• Product-sense: You are not just a film / TV / YouTube producer! You have a proven ability to work within a software product context. You are familiar with customer acquisition, engagement and unit economics of a digital product that delivers outcomes, not just entertainment. You have worked within constraints of a resource-limited digital product.
• Content Development: You oversee the development of a diverse portfolio of programming that not only educates but entertains. You identify trending topics and develop content that meets audience needs. You innovate and experiment with various formats to enhance viewer engagement. You lead and manage the production process from concept to completion. Ensure programming is delivered on schedule and within budget. Maintain high-quality standards across all content.
• Talent and Team Management: You manage and motivate top talent including influencers and subject matter experts to deliver amazing work for various programming needs. You build, manage, and maintain relationships with vendors as well as contract production and editing teams. You collaborate effectively, where everyone feels heard and rallies around your vision.
  
  

Knowledge, Skills, And Abilities

• Bachelor's degree in Media Production, or a related field. Master's degree preferred.
• 10+ years of experience in programming and production, with at least 5 years in a leadership role.
• Proven track record of turning ideas into reality, leading production and editing teams to operate efficiently
• Strong understanding of current trends in media and content consumption
• Ability to manage multiple projects, teams, and vendors simultaneously while meeting deadlines
• Experience with budget management and financial planning
• Master collaborator and strong communicator
• Flexibility to travel regularly to IMG Academy campus in Bradenton, FL
  
  

Background Requirements

• Requires a background check upon offer
• Requires a drug test upon offer
  
  

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfect with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Get To Know Us Better

www.imgacademy.com

www.imgacademy.com/careers

IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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