Senior CRM and Web Business Process Analyst- Temp

About CooperSurgical

JOB DESCRIPTION

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.

CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health care clinicians. More information can be found at www.coopersurgical.com .

Responsibilities

Job Summary:

CooperSurgical International (CSI) is a Medical Device Company with leadership positions in Women’s Healthcare, Fertility & Genomics headquartered in Trumbull. CSI is part of CooperCompanies Inc (Nasdaq: COO), a fast-growing S&P500 Medical Device Company. The Headquarters of CSI is in Trumbull (CT). This Role will be supporting users across the US and internationally so the ability to work flexible hours is desirable

As Senior Business Analyst you will be the central point of contact and bridge between the business (Donor Recruitment, Sales, Marketing, Customer Service, etc.) and the CRM and Website development and maintenance teams. You will report to the Global Director, CRM Business Analysis, and will engage in a self-directed process of discovery and documentation of requirements from the business to prepare for future upgrades and enhancements to the system. The Senior Business Analyst will be assigned several projects that they will be responsible to manage with minimal supervision to provide clear documentation on all aspects of the project from initiation and definition of scope, through the analysis, requirements, design, development, testing and delivery phases of the project. You are also expected to research new technologies and improvements to business systems that can improve data quality, increase sales and cut costs.

Essential Functions & Accountabilities: The Senior Business Analyst will be required to perform the following tasks:

• Meet with senior management and internal stakeholders to investigate and accurately document the ROI and business needs for projects to produce a project brief containing the rationale and objectives.
• Gain approval from stakeholders on business requirements and serve as a point of communication for the business to channel their requests for enhancements and changes, to the business team.
• Accurately convey the business requirements to the Technical teams for implementation and be the primary point of contact for resolving issues and clarifying requirements
• Clearly document changes for submission to the Change Approvals Board (CAB)
• Perform initial testing of systems to confirm correct implementation of the requirements and coordinate UAT testing among business users as needed
• Be the first point of contact for issues related to Marketo and the CRM, triage any reported issues, handle whatever can be addressed through training and leveraging existing system functionality etc. or escalate them to the appropriate team member for resolution.
• Provide 1:1 or small group support for users who need assistance in using the systems during hypercare period
• Initiate focus group feedback sessions with a select group of Marketing users in the region to gather feedback and gather information for continuous improvement and optimization of the systems
• Ensure that procedures are documented in SOPs and Work Instructions and collaborate with Training leads to implement training programs for end users as needed
  
  
  

Travel:

Travel Requirements: 5% = :3 trips per year

Qualifications

QUALIFICATIONS

Knowledge, Skills and Abilities:

To successfully perform the above tasks, the Senior CRM Business Analyst will require the following skills:

• More than 5-yrs recent experience in a Business Process Analysis role dealing with medium-level marketing automation implementation projects spanning company-wide initiatives.
• Thorough knowledge of marketing and database fundamentals, including email campaigns, template configuration, social media, relational table structures, and knowledge of web technologies such as SEO Tagging, Authentication, APIs, etc.
• Experience working with cloud-based marketing platforms such as Marketo, Hubspot, Mailchimp etc.
• Knowledge of CRM and Web platforms such as Salesforce, Veeva, Microsoft Dynamics or other CRM Systems.
• Experience with IVF or Medical Device Sales, Marketing, Customer Service, and Field Service, is desirable.
• Proficient in business analysis tools and methodologies (e.g., Agile, Waterfall).
• Experience with requirements management tools (e.g., JIRA, Confluence).
• Demonstrated technical ability to learn new systems and applications quickly.
• Excellent written and verbal communication skills in English.
• Ability to lead requirements gathering meetings and gain feedback and input from all participants, and report accurately on the outcome of meetings in a concise and timely manner.
• Ability to use standard Microsoft Office apps to document changes, create business presentations, flowcharts etc
• Expert knowledge of Excel and ability manipulate data for import and reporting purposes. Able to use VLOOKUP, Pivot tables, Graphing functions and other advanced excel tools.
• Power BI Reporting knowledge and hands-on experience using dashboards, reports, and data imports and exports for business use.
• Able to understand business processes and document these processes using Visio, Lucid or other flow-chart tools.
• The ability to identify the root causes of issues by analyzing patterns and trends.
  
  
  

Work Environment:

• Ability to work from home without frequent interruption.
• Prolonged sitting in front of a computer and participation in Web-based meetings
  
  
  

Experience:

• Marketo, Hubspot, MailChimp and other marketing tools
• Salesforce.com, Veeva, or other CRM experience
• Experience in the Fertility, Medical Device or Pharmaceutical Industry
• Experience and knowledge of ERP Systems, pricing, CPQ, financial reporting and CLM systems
• Knowledge of Microsoft Power Automate, Flows and workflows
  
  
  

Education:

• No Specific Degree Requirements
• Excellent English and communication skills, both written and verbal
  
  
  

As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.

To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $60 - $70/hr. The actual base pay includes many factors, and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.