Senior Manager, Demand Generation
Company Overview
Waterfield Tech enables companies to select, design, and deploy tailored customer engagement solutions from the world’s leading providers enhanced by cutting edge Applied AI. The results are happier customers, enhanced insights, and lower costs.
Once live, we empower companies to support, optimize, and modernize those solutions and AI applications, leading to lower risk and increased efficiency. Our client-centric process and track record of success have earned the trust of clients around the world when it comes to customer interaction.
We value our people—their diversity, their dedication, and their commitment to customer satisfaction. We encourage each other. We understand the value of hard work and the importance of a healthy balance. We’re all on the same page… even though we may get there from different perspectives. All in all, it’s a pretty cool place to be and we’re growing our global team of engineers, sales professionals, and creative souls.
Position Summary
In this role you’re responsible for developing and executing strategic initiatives that generate demand, convert demand into pipeline, and drive revenue growth. This role requires a deep understanding of modern marketing techniques, data-driven decision-making, and the ability to collaborate effectively across various teams.
Key Responsibilities
Demand Generation Strategy:
- Develop and execute a comprehensive demand generation strategy aligned with overall business objectives and target audience segments.
- Collaborate with cross-functional teams, including sales, product, content, and design to create integrated marketing campaigns that drive lead acquisition and conversion.
Campaign Development:
- Conceptualize, plan, and execute multi-channel marketing campaigns, including email marketing, content marketing, social media, webinars, events, and digital advertising.
Lead Generation:
- Own the end-to-end lead generation process, from identifying target audiences to nurturing leads through marketing automation and CRM systems.
- Optimize lead scoring and segmentation strategies to ensure sales teams receive high-quality, sales-ready leads.
Data Analytics and Optimization:
- Utilize marketing analytics tools to track, measure, and analyze campaign performance and identify areas for improvement.
- Regularly review key performance indicators (KPIs) to refine strategies and tactics, ensuring continuous improvement of demand generation efforts.
Cross-Functional Collaboration:
- Work closely with sales and marketing teams to align demand generation efforts with revenue goals and improve lead handoff processes.
- Collaborate with content and brand marketing to ensure consistency in messaging and positioning across all marketing efforts.
Marketing Technology and Automation:
- Stay up to date with marketing automation technologies and tools (including Microsoft Dynamics Customer Insights), and leverage them to streamline processes, nurture leads, and increase efficiency.
Qualifications
- Must have an entrepreneurial mindset and be willing to experiment with an AI-first approach to marketing- leveraging the latest tools and working alongside our AI R&D team to develop in-house solutions.
- Proven experience in demand generation, B2B marketing, or a related field.
- Strong understanding of marketing automation platforms and CRM systems including Microsoft Dynamics CE / Customer Insights.
- Proficiency in data analysis and using analytics tools to inform marketing decisions.
- Experience with SEO/SEM, PPC campaigns, and content marketing.
- Excellent project management skills with the ability to handle multiple campaigns simultaneously.
- Exceptional written and verbal communication skills.
- Creative thinker with the ability to bring innovative ideas to the table.
- Strong leadership and team collaboration skills.
- Results-oriented mindset with a focus on driving revenue growth and achieving KPIs
Physical Requirements
- Sitting: Ability to be able to sit for long periods of time.
- Lifting: Ability to lift equipment and or tools up to 20 pounds.
Waterfield Tech is proud to be an equal opportunity employer.
Waterfield Tech believes that all persons are entitled to equal employment opportunity and does not discriminate against its Employees or applicants because of race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, citizenship status, disability, protected medical condition, military status, genetic information, or any other basis prohibited by applicable federal, state, or local law. This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, training, discipline, promotion, transfers, compensation, benefits, leaves of absence, termination, and all other terms and conditions of employment.
