Job Description
Position Overview
The Senior Product Marketing Strategist is a multi-disciplinary role that helps bring Penn Mutual's life insurance and annuity products to market. This position bridges the gap between the product development team and our main clients—the financial professionals who sell our products. The product marketing strategist develops new content and updates existing materials, leads product launches, and develops quarterly prospecting and nurturing efforts. This role requires a deep understanding of life insurance and annuities as well as the ability to work closely with field sales partners and other stakeholders across the organization to help achieve business objectives.
Responsibilities
- Strategy
- Partner with field sales, product development, and other teams to identify needs for product materials, resources, and targeted campaigns
- Utilize product knowledge, marketing expertise, and industry understanding to help refine product positioning
- Develop and document strategic marketing plans and quarterly marketing calendars that support field sales and enterprise objectives
- Plan and execute product launches, lead generation, and nurture campaigns
- Analyze available data and analytics to refine marketing efforts
- Present marketing strategies and campaign results to marketing leadership
- Explore new methods to distribute product marketing content
- Build strong relationships to better understand the sales process and gain input and feedback
- Develop a deep understanding of Penn Mutual’s product portfolio and how those products may benefit financial professionals and their clients
- Content Development
- Develop creative briefs for new marketing materials to describe product benefits, target audiences, and key messaging
- Write a variety of new product marketing materials and resources, including brochures, flyers, video, and web content
- Update existing product marketing materials and resources
Skills And Abilities
- Deep curiosity about life insurance, annuities, and our industry
- Ability to manage multiple projects, deadlines, and shifting priorities
- Initiative to work independently with minimal supervision
- Strong collaboration, relationship building, and influencing skills
- Outstanding written and verbal communication
- Willingness to innovate and fail in an effort to be better
- Proven analytical and problem-solving abilities
- Creative story telling
- Business-to-business marketing acumen
Education
- Bachelor's Degree in marketing, business, or other relevant field or equivalent work experience Required
Experience
- 7-10 Years in a product marketing role Required
- Strong understanding of life insurance and annuity products, especially whole life and fixed and variable annuities Required
- Marketing or sales experience within the financial services industry or another business-to-business industry Preferred
Licenses
- LOMA designation (FLMI or ALMI) Preferred
Base Salary Range: $93,500-$137,000
For over 175 years, Penn Mutual has empowered individuals, families and businesses on the journey to achieve their financial goals. Through our partnership with Financial Professionals across the U.S., we help instill the confidence and reliability that comes from a stronger financial future. Penn Mutual and its affiliates offer a comprehensive suite of competitive products and services to meet the unique needs of Financial Professionals and their clients, including life insurance, annuities, wealth management and institutional asset management. To learn more, including current financial strength ratings, visit www.pennmutual.com.
Penn Mutual is committed to Equal Employment Opportunity (EEO). We provide employment and advancement opportunities to all qualified applicants and associates, according to applicable laws. This is reflected in our practices for hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, compensation, selection or training, and all other terms and conditions of employment. All employment-related decisions and practices are free from unlawful discrimination. This includes: race, creed, color, national origin, ancestry, citizenship age, gender (including pregnancy), sexual orientation, gender identity or expression, domestic partnership or civil union status, marital status, genetic information, disability, religious observance or practice, liability, veteran status or any other classification protected under applicable law.
