Senior Product Marketing Manager

Company Description

Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy. Find out more at www.depop.com 

Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to adjustments@depop.com. For any other non-disability related questions, please reach out to our Talent Partners.

The Role:

Product Marketing connects Depop’s product magic with the needs of our current and future audience by leading on the discovery and go-to-market for new features and propositions. Product Marketing sits at the intersection of product and marketing to ensure the features Depop designs, builds and ships are positioned and rolled out in ways that meet the needs of our community. 

The Senior Product Marketing Manager will be focused on helping our squads roll out new products and features that let users discover their style and find items they are looking for. If you are someone who loves solving customer problems, working with teams from across the business and delivering exciting new products then this is the role for you.

Responsibilities:

• Develop and deliver on the go-to-market strategy for new features; partnering with Product, Design, User Research, Insights, CX and Marketing teams, as well as stakeholders across Strategy and Operations, Corporate communications and PR, Seller Growth, CR and Inventory and merchandising.

• Partner with Product to inform the product roadmap by developing research plans to uncover customer insights and stay on top of the competitive landscape.

• Effectively execute on the end-to-end go-to-market process by identifying the target audience, developing the value proposition, defining the narrative and delivering campaigns. 

• Develop clear positioning and messaging that resonates with our audience segments.

• Run experiments to test hypotheses and bring analytical rigour to campaigns advise on positioning and go-to-market for Depop’s products and propositions. 

• Work cross-functionally to identify opportunities to grow and differentiate Depop by ‘connecting the dots’ between the market, our product and audience needs.

• Drive consistency of messaging across all channels (in-app, web, CRM, customer service communications) to ensure the customer sees a seamless ‘voice of the product’ no matter what channel they are using.

• Explore and implement strategies and activities to improve customer sentiment/feedback and generate more positive reviews on and off the platform.

Requirements:

• Be curious and have an entrepreneurial mindset.

• Ideally have strong direct-to-consumer product marketing experience in a tech company. 

• Be able to interpret and analyse information to make informed decisions.

• Strong communication skills - you can articulate and convey ideas clearly to both internal and external audiences.

• Results and outcomes driven, with proven experience working cross functionally to deliver on your plans. 

Nice to have:

• Previous experience working in a two-sided marketplace business.

• Insight into Millennial and Gen Z behaviours and attitudes.

• Market research experience is a plus.

Additional Information

Health + Mental Wellbeing

• PMI and cash plan healthcare access with Bupa

• Subsidised counselling and coaching with Self Space

• Cycle to Work scheme with options from Evans or the Green Commute Initiative

• Employee Assistance Programme (EAP) for 24/7 confidential support

• Mental Health First Aiders across the business for support and signposting

Work/Life Balance:

• 25 days annual leave with option to carry over up to 5 days

• 1 company-wide day off per quarter

• Impact hours: Up to 2 days additional paid leave per year for volunteering

• Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love.

• Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant

• All offices are dog-friendly

• Ability to work abroad for 4 weeks per year in UK tax treaty countries

Family Life:

• 18 weeks of paid parental leave for full-time regular employees

• IVF leave, shared parental leave, and paid emergency parent/carer leave

Learn + Grow:

• Budgets for conferences, learning subscriptions, and more

• Mentorship and programmes to upskill employees

Your Future:

• Life Insurance (financial compensation of 3x your salary)

• Pension matching up to 6% of qualifying earnings

Depop Extras:

• Employees enjoy free shipping on their Depop sales within the UK.

• Special milestones are celebrated with gifts and rewards!