Business Development Manager - CDD Maternity Leave Cover

Job title: Business Development Manager 

Report hierarchically to: School Director

Location: Paris

Job summary 

The role is key to the growth of the business and will involve working closely with all the departments to increase sales, meet targets, improve profit margins and develop the customer base, through the development of an account management solution and direct selling approach.

Working under the School Director and the Digital & Sales Director and leading the Admissions and Business Development team, the Business Development Manager is responsible to deliver the Pairs School’s sales strategy.

This role will be available from end of January 2025 until end of May 2025 for maternity leave cover.

Key purpose of the role

1. Student recruitment –  to oversee the recruitment process end-to-end and ensure it is delivered according to the company’s standards and the UK legal regulations. To supervise the multi-step process of student enquiries, considering KPIs and SLA objectives. To conduct a weekly recruitment analysis, evaluating the results against the targets and work on performance enhancement. To analyse direct and retails channels performance and to manage relationships with key agents. The Business Development Manager works closely with the Director of Education to evaluate programme offers and conducts regular risks and opportunities evaluations to give feedback to the School Director and the Headquarters. To manage and organise open days and activities for prospective students.  

2. Marketing activities – to generate sales through the management of applications coming from the Information centre, agents and customers’ direct access, identifying and maximising hot leads generated by marketing campaigns. To work closely with the team to identify potential areas of opportunity for new leads and to monitor the return on investment in specific territories in order to develop new strategies or change targets if required. To monitor the online and onsite orientation activity from the booking process throughout the consultation and the follow up, liaising with customers in order to understand possible adjustments, mainly financial, that can be made to close the sales process. To analyse the conversion of orientation in sales, in order to eventually put in place alternative strategies or target new markets. To meet recruitment targets aligned to the sales objectives and Key Performance Indicators (KPIs) for the Paris school. To analyse team’s KPIs on retail, direct sales, scholarships and number of processed applications, submitting accurate and detailed reports to the School Director and HQ, in order to improve individual performance and team strategies.

3. Compliance – to ensure the department’s compliance with the local legislation and regulatory requirements. To be updated on the UK Higher Education, Home Office and Office for Students regulations and guidance for domestic and international students’ recruitment. 

4. Budget management - to manage and keep track the department’s budget, maintaining the School Director and the Headquarters updated. To advise the School Director and the Headquarters on ROI and how to invest budget. To collaborate closely with the Finance department to support with the student fees management and scholarships. 

5. Team Management - to manage the Admissions team, analysing individual KPI’s on recruitment and leads generated through AOL, in order to identify gaps and improve performance. To organise regular team and individual meetings to motivate and discuss strategies in order to increase sales. To provide direct training or liaise with the HR department in order to identify training opportunities.

Education and Skills

• Bachelor’s Degree

• Minimum 5 years of experience in sales and marketing and 3 years of team management experience

• Management competences: dossier management, and ability to work under stress.  Procedure respect and very good grade of attention problem solving attitude

• Interests for Education

• Commercial competences: good communication skills and great sense for sales. At the same time sensibility to the business, the admission and academic procedure and the environment

• Team player inside the team and with the other departments

• English fluent

• Other languages like French, Spanish, Chinese or Russian will represent a plus