Coordinator, Channel Marketing
Based: California, US or Remote (US)
Term: Full time
Salary: $50K-$60K, and generous benefits
Job Summary:
Assist the Focusrite Group US Brand Marketing Managers (Focusrite, Novation, ADAM Audio, Sequential, and Oberheim) in all areas of communication and interaction with our sales channel. Responsible for the accuracy and quality of our product listings on dealer websites; Ensure our products are represented to the highest standard and within brand guidelines via regular phone and email communication. Track and log progress at all times to be able to give regular status updates to management.
Coordinate effective marketing communications and campaigns to maximize brand awareness and desirability, ultimately resulting in positive trackable ROI. Track the tactical output of our dealers and hold them accountable to their marketing campaign agreements. Assist the brand managers with analyzing sales data and identifying and presenting opportunities and strengths/weaknesses in our dealer network.
Core Responsibilities:
- Assist with facilitation of all US dealer marketing communications and product messaging to ensure accurate and relevant brand representation online, in print, and across all other sales channel activities.
- With guidance from the US Brand Marketing Managers, take ownership of all aspects of channel marketing strategy.
- Facilitate product launches within the dealer network, including creation of dealer-specific build sheets, custom assets, and creation of announcement and reminder emails.
- Work with dealers to ensure all tactics laid out in partner agreements are performed on time and to specification.
- Work with the Sales team to develop a partner program with select dealers.
- On-going channel auditing to ensure continued brand, messaging, and asset accuracy and relevancy.
- Create and perfect a precise and scalable website auditing method from which you can pull and present updates and proof of performance reports.
- During audits, identify opportunities for new or additional marketing. Highlight to the brand managers strengths/weaknesses in our dealer network that could be improved.
- Work with the creative team to request as-needed campaign marketing assets. For example, writing briefs for web display banners, email comms, and print adverts.
- Develop as-needed point-of-sale solutions from conception to installation.
- Awareness and following of dealer channel customer comms – email, social media, events.
- Meet regularly with the Director, Field Training/Product Specialists, and the US product specialist team to determine the in-store asset and training requirements needed to drive sales and improve product understanding and awareness.
- Keep marketing assets organized in a structured and methodical manner in internal company storage apps
Abilities and Attributes:
- Data driven with a thirst for digging into the details.
- Strategic and analytical thinker with a focus on revenue and ROI.
- Driven, directed, steadfast, and self-motivated.
- Able to effectively communicate internally and externally via email, Teams, Zoom and phone calls.
- Possess a dynamic personality and enthusiasm for constructive communication.
- Confident in presenting plans, expected outcomes, and results in executive-level meetings.
- Excellent verbal, written, and presentation skills.
- Highly organized with acute attention to detail.
- Ability to set clear objectives and goals focusing on completing project timelines on time.
- Excellent follow-up and follow-through skills.
- Hardworking and a good-natured colleague with a natural ability to win people over and positively influence them.
- Possess excellent self-management/time management skills.
- Strong organizational and multitasking skills
- Excel at working independently but can also take direction and thrive in a team setting.
Qualifications:
- Highly proficient in Microsoft Excel is required.
- Good working knowledge of Microsoft Word, PowerPoint, Teams and Outlook.
- Experience with HubSpot and MailChimp CRM apps a plus.
- Experience with Wrike, Miro, Dropbox and Brand Maker task and asset management. apps a plus.
- A passion for music and a basic understanding of music tech/creation will be highly beneficial.
- Familiarity with US music industry dealer network, online and brick & mortar.
- Bachelor’s degree in a marketing-related field or equivalent experience.
Comprehensive Benefits include health insurance covered by Focusrite Group at 100% for employees and 75% for dependents, dental and vision insurance, life insurance, short—and long-term disability, 401K with employer match, 28 days PTO, Employee Assistance Program, Group Bonus Scheme, and generous staff discounts on company products and merchandise.
About Us
Focusrite plc is a global music and audio group that develops and markets music technology products. Used by audio professionals and amateur musicians alike, our solutions facilitate the high-quality production of recorded and live sound. Our audio technology brands stand together, seeking to enrich lives through music by removing barriers to creativity – ‘we make music easy to make’.
The Focusrite Group trades under thirteen established and rapidly growing brands: Focusrite, Focusrite Pro, Novation, ADAM Audio, Sequential, Oberheim, Martin Audio, Optimal Audio, Ampify Music, Linea Research, Sonnox, OutBoard and TiMax. With a high-quality reputation and a rich heritage spanning decades, its brands are category leaders in the music-making industry.
The Focusrite Group is dedicated to building a great place to work and as an equal opportunity employer we are committed to Diversity and Inclusion. The group mission is to cultivate an equitable culture, internally and externally, where all people feel they are welcome, safe and positively represented, because at Focusrite they truly are. Equally, we recognise the major impact that climate change is having on our world and work every day towards being industry leaders in a carbon neutral future.
