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Paid Digital Media Specialist

Remote: 
Full Remote
Contract: 
Experience: 
Mid-level (2-5 years)
Work from: 

Offer summary

Qualifications:

Minimum 3 years experience in paid search and social campaigns, Digital agency experience managing multiple clients, Strong proficiency in PPC and social media ad platforms, Bachelor's Degree in marketing or related field preferred, Preferred certifications: Google Ads Skillshop, Meta Blueprint.

Key responsabilities:

  • Create and manage paid media campaigns across various platforms.
  • Perform daily budget pacing, data analysis, and reporting.
  • Assist in researching and presenting campaign plans aligned with client objectives.
  • Collaborate closely with the Paid Media team for campaign updates.
  • Support Client Success team with technical analyses and responses to inquiries.
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Job description

Job Responsibilities

Describe the job role and the day to day tasks involved.

  • Creation and day-to-day management of paid performance campaigns across paid search, paid social (Meta, LinkedIn, TikTok), Display/Discovery/Programmatic, and YouTube
  • Experience managing multiple clients and campaigns simultaneously across Facebook, Google ads
  • Budget pacing, data analysis and reporting for paid performance campaigns on a daily, weekly and monthly schedule to internal & external stakeholders.
  • Assist the Digital Strategy team to research, develop, and present campaign plans, which align to client business and media objectives.
  • Work in close collaboration with the Paid Media team to deliver campaign updates and action changes based on client meetings and internal processes.
  • Support the Client Success team with technical analysis of client accounts and support responses to client enquiries.
  • Proactively learn and update the team about the latest digital marketing developments and ensure that campaign strategies are adapted in a timely fashion to meet all relevant requirements.

Qualifications

Describe the qualifications the staff must have in terms of skills and capabilities

Preferred, But Not Necessary If Experienced

  • Google Ads Skillshop Certification
  • Meta Blueprint Certification
  • Bachelor’s Degree in marketing, media, communications, or relevant field preferred

Competencies/Personality Traits

  • Strong experience with PPC and social media ad platforms (Google, Meta, YouTube, LinkedIn, TikTok, etc.)
  • Proven track record of successfully executing digital advertising campaigns across multiple channels and driving ROI, with experience across small and large budget clients.
  • Strong analytical skills with the ability to interpret data and collaborate with team leads for media and creative insights and optimisations.
  • Outstanding communication skills, adept at conveying data, insights, and recommendations to various internal and external audiences through writing and presentation.
  • Proven analytical ability and quantitative skills - strong PPT and Excel skills.
  • A positive, solutions focused mindset.
  • Outstanding organisational skills to manage simultaneous projects effectively.
  • A self-starter with tenacity for execution and delivery, with ability to adapt quickly to feedback and business priorities.

Prior Experience

Describe the prior working experience a candidate should have.

  • 3 years minimum operational experience across paid search and paid social campaigns (Essential)
  • Digital agency experience is essential ( Must be able to manage multiple clients, campaigns and deadlines across Paid social and Search ads on a daily basis)
  • Bachelor’s Degree in marketing, media, communications, or relevant field preferred

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Organizational Skills
  • Collaboration
  • Problem Solving
  • Verbal Communication Skills
  • Problem Reporting
  • Analytical Thinking
  • Microsoft Excel
  • Adaptability
  • Microsoft PowerPoint

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