This is a remote position.
Join an in-house marketing team as a remote Communications and Content Writer. You will oversee website content management and development, ensuring that websites provide an exceptional user experience and support lead generation and conversion goals. In this role, you will be responsible for creating and maintaining engaging and compelling content for a variety of communication channels, including website content, blog articles, email newsletters, press releases, etc. You will play a key role in shaping the company's brand voice and delivering high-quality content that resonates with target audiences.
Responsibilities:
Prepare communications and content marketing content across all key channels:
● Websites and campaign landing pages
● Paid media/PPC campaigns
● Organic Search/SEO blog articles
● Email marketing/lead nurture
● Lead magnets e.g. E-books
● Events and webinars
● Videos
Content Creation
● Write and edit clear, concise, and engaging content for various communication channels
● Develop content for social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, that aligns with the brand voice and communication goals.
● Create written content for video platforms, including YouTube
● Collaborate with cross-functional teams to develop content
● Conduct research and gather information to ensure the accuracy and relevance of content
● Develop and maintain an editorial calendar to ensure a consistent flow of content across all channels
● Create content for SEO and ensure it meets best practices for online readability and usability
● Align content creation with social media activities
Communication Strategy
● Assist in developing and implementing communication strategies to support company objectives and initiatives
● Work closely with the marketing team to ensure content is aligned with marketing campaigns and initiatives
● Monitor industry trends and best practices to identify opportunities for content innovation and improvement
● Track and analyse the performance of content across all channels and make data-driven recommendations for improvement
Brand Management
● Help maintain brand consistency across all communication channels
● Ensure all content adheres to brand guidelines and messaging
● Develop and maintain a style guide to ensure consistency in tone, voice, and style across all content
● Optimise marketing automation processes through email, dynamic content and forms, engagement tools, and social channels
● Reporting - analysing results, and providing informed data-driven recommendations for improved campaign performance
● Continuously evaluate outcomes, capture learnings, and implement recommendations based on insights
● Ensure compliance with corporate brand guidelines and company policies
Requirements
● Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
● Proven experience (3-4 years) as a content writer or similar role, with a strong portfolio showcasing a range of writing samples.
● Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
● Strong research skills and the ability to gather and analyse information from multiple sources.
● Experience with content management systems (CMS) and basic knowledge of HTML.
● Proficiency in SEO and keyword optimisation best practices.
● Familiarity with social media platforms and best practices for content distribution.
● Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
● Excellent organisational and time management skills, with the ability to manage multiple projects simultaneously.
