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CRM Manager

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Cyprus, Ukraine, Poland, Spain

Offer summary

Qualifications:

4+ years experience in CRM/Lifecycle Marketing, Experience with US/EU market behaviors, Expertise in omnichannel communication flows, Strong analytical skills for campaign optimization, Fluent in English with strong communications.

Key responsabilities:

  • Design and automate omnichannel communication campaigns
  • Use data insights for customer-centric experiences
  • Analyze campaign effectiveness and prioritize improvements
  • Lead cross-functional teams for creative execution
  • Maximize customer lifetime value through strategy refinement
Welltech logo
Welltech Information Technology & Services Scaleup https://welltech.com/
201 - 500 Employees
About Welltech
Welltech is about creating mobile applications that improve the Health of Millions of People around the World. We currently have 500+ people in our team. The main distinguishing feature of our People is their desire to constantly grow, develop and learn new things. Why do people like to work at Welltech? • We work on creating and developing our own projects. There is no outsourcing. • The company values the initiative of its workers and their ability to work independently. • The ideas and suggestions of everyone are heard, and good ideas are quickly implemented and tested out. • Clearly stated goals and priorities help workers focus on important tasks and organize their work properly. • Weekly meetings with managers give employees the opportunity to get feedback about their work and understand how to achieve the best results. About our technologies: iOS: Swift, MVC, MVVM, Dependency Injection, UIKit, Autolayout, REST API, Alamofire, In-App Purchases, Local and Remote notifications, Grand Central Dispatch, NSOperations, Core Data, Realm, AVFoundation. Android: Kotlin, MVVM, Android Architecture Components, Dependency Injection, REST API, Push Notifications, Crashlytics, Offline mode. We use PHP7, Python, Symfony4, MariaDB, MySQL, PostgreSQL, Redis, Elasticsearch, Amazon AWS (Lambda, S3, DynamoDB, RDS, SQS, etc), Docker, Kubernetes. The company has successfully implemented CI on all projects. Welltech is a data-driven company. The analytics department uses different tools. Data storage: Amazon redshift + Spectrum Data processing — R, Python BI — Data studio, Tableau Data sources — platform APIs, incoming data streams
See more Welltech offers

Job description

Welcome to Welltech – a global leader in Health & Fitness mobile applications. With over 200 million installs and a suite of five innovative apps, we're dedicated to enhancing the health and well-being of millions worldwide. Over the past six years, our diverse and passionate team of over 700 professionals has been driving this mission forward. From intuitive nutrition trackers to groundbreaking fitness solutions, we empower individuals on their transformative journey toward optimal health and happiness.

We are seeking a Senior CRM Manager who will take a leading role in developing and optimizing omnichannel communication strategies and take our customer journeys to the next level! This role requires a highly skilled professional with a deep understanding of lead nurture, user retention and a proven track record in driving engagement and customer loyalty.

If you're passionate about creating compelling, user-centric campaigns that fuse creativity with data, and you have a knack for driving performance, we want you on our team. 

Challenges You’ll Meet:

  • Designing, building and automating advanced omnichannel communication chains across email, mobile push, SMS, and in-app messaging.

  • Championing customer centricity using data and customer insights to create quality experiences across all touchpoints.

  • Conducting in-depth analysis of campaign effectiveness using advanced analytics tools and techniques. Feeding insights back into the generation of new hypotheses. 

  • Developing and executing A/B and multivariate tests to continuously improve communication performance.

  • Identifying and implementing new strategies to enhance lead nurture and user retention, involving trend analysis, market research, and competitor benchmarking.

  • Leading cross-functional teams, including copywriters, designers, and data analysts, to bring innovative ideas to life with excellent creative execution. 

  • Crafting and refining the overall communication strategy to maximize customer lifetime value.

Your Professional Qualities:

  • 4+ years of experience in Retention, CRM, Lifecycle or Email Marketing, with a focus on large-scale user bases (>5m).

  • Experience with the US/EU market and a deep understanding of regional user behaviors.

  • Proven expertise in automating complex omnichannel communication flows and utilizing dynamic content across multiple channels.

  • Demonstrated success in creating and deploying advanced segmentation strategies, including manual, predictive, and real-time user segmentation.

  • Strong analytical skills with experience in using data to drive decision-making and optimize campaigns.

  • Fluent in English with strong communication skills.

Preferred Qualifications:

  • Proficiency with leading CRM tools such as Braze, Iterable, eSputnik, Exponea, GetResponse, OneSignal.

  • A solid understanding of spam filters, with documented success in navigating and optimizing deliverability.

  • Leadership experience, including mentoring junior team members and driving cross-functional projects.

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Information Technology & Services
Spoken language(s):
EnglishEnglish
Check out the description to know which languages are mandatory.

Hard Skills

Customer Relationship Management (CRM) SoftwareEmail MarketingMarket ResearchCustomer RetentionData AnalysisA/B TestingProject ManagementMicrosoft Dynamics CRM

Other Skills

  • Verbal Communication Skills
  • Analytical Skills
  • Leadership
Are you interested?

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