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Senior Manager, SEO

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
Illinois (USA), United States

Offer summary

Qualifications:

8+ years of marketing experience, 5+ years focused on SEO, Experience with technical and international SEO, Familiarity with CMS migration and redirects, Proficient in analytics tools.

Key responsabilities:

  • Increase traffic and conversions from organic search
  • Provide site architecture and navigation guidance
  • Identify opportunities for technical website improvements
  • Execute strategies to scale non-brand organic traffic
  • Report on performance of search-based projects
ActiveCampaign logo
ActiveCampaign Large https://www.activecampaign.com/
1001 - 5000 Employees
About ActiveCampaign
ActiveCampaign is the leader in marketing automation, email marketing and CRM for businesses of all sizes and industries. Its powerful automation platform helps organizations in 170 countries grow by scaling and personalizing customer experiences. ActiveCampaign accelerates business growth by providing access to 925+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM to enable 1:1 experiences that connect across all channels and through the entire customer lifecycle. Over 70% of ActiveCampaign’s customers use its 900+ integrations, including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign is one of only 17 products with over 10,000 positive customer reviews on G2.com, scoring higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization, and is the Top Rated Email Marketing Software on TrustRadius. Start a free trial at ActiveCampaign.com.
See more ActiveCampaign offers

Job description

As Senior Manager, SEO, you’ll contribute to increasing ActiveCampaign’s overall traffic, free trials, conversions, and new business from organic search. You’ll provide technical and international guidance for ActiveCampaign’s website, identify opportunities to scale organic business (particularly non-brand organic), execute on those recommendations, and manage reporting for organic search. 

You’ll be joining a team that creates all types of content from blog posts and webinars to email communications, landing pages, and other content for the ActiveCampaign website. Your role will be executional — you’ll work closely with our site and content teams to make recommendations, but will also roll up your sleeves and get down to business yourself. 

What your day could consist of:
  • Identify opportunities for technical improvements across the ActiveCampaign website
  • Identify and execute on opportunities to scale non-brand organic traffic to ActiveCampaign
  • Maximize performance of editorial/glossary content, to improve traffic to high-converting content
  • Work on scaled, pseudo-programmatic search projects/free tools targeted at non-brand search
  • Provide international SEO guidance, ensuring good search experiences in languages other than English
  • Provide guidance on site architecture and navigation, for improvements to user experience and search performance
  • Report on the performance of search-based projects on an ongoing basis, with an emphasis on course correction, identifying new opportunities to grow, and share of search in the market as a whole

    • What is needed:
  • 8+ years of marketing experience, with at least 5+ years dedicated to SEO
  • Experience with technical and international SEO
  • Experience with CMS migration, page consolidation/redirects, and on-page performance
  • Proficiency with tools like Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Looker
  • Reporting skills. The ability to tell a story about data and the effects of organic programs on the business, rather than read off traffic numbers or keyword reports.
  • Experience with Craft CMS is preferred

    • Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    International MarketingOff-Page Optimization (SEO)Content ManagementSEMrush (Software)Content MigrationMarketingData AnalysisCustomer Experience ImprovementSearch Engine OptimizationAdobe AnalyticsGoogle Search Console

    Other Skills

    • Problem Reporting
    Are you interested?

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