Product Manager III, Commercial Card

Overview:

Responsible for the strategic growth and management of multiple product lines or services for major market segment(s).  Plays an integral role in the development of market strategies (i.e. advertising, pricing, expense planning, profit plans, packaging, future products etc.) and goals and assures their successful implementation; monitors the achievement of such goals. 

Primary Responsibilities:

• Sets strategic direction for assigned product lines, and presents business plans to senior management and employees.  
• Responsible for sales and sales channel strategy.  
• Directly responsible for product pricing cost structure, as well as product risk.  Responsible for all product financials including revenue planning and product profitability.  
• Review new developments in company markets, evaluating and recommending new services or new products, or the modification of existing services or products.  Evaluate new product/services success; implement and manage changes in service or marketing strategy.
• Manage all aspects of new product implementation and existing product modification to include but not limited to the design and development of services, portfolio acquisition and process improvements; act in a liaison capacity with affected departments.
• Review new developments in company markets, evaluating and recommending new services or new products, or the modification of existing services or products.
• Establish marketing objectives; work with other Bank departments to develop effective programs to sell services/products.
• Evaluate new product/services success; recommend changes in service or marketing strategy.  Recommend product pricing, understanding the cost structure.
• Ensure product/services are marketable, profitable and comply with legal and regulatory requirements.
• Maintain an awareness of new trends and developments in marketing and company products and services.
• Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite.  Identify risk-related issues needing escalation to management.
• Promote an environment that supports diversity and reflects the M&T Bank brand.
• Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
• Complete other related duties as assigned.

Education and Experience Required:

Bachelor’s degree

7 years’ proven marketing, product management, financial, operations and/or project management experience,

OR in lieu of a degree,

A combined minimum of 11 years’ higher education and/or work experience, including a minimum of 7 years

Proven marketing, product management, financial, operations and/or project management experience.

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