Product Marketing Specialist (EdTech, SaaS)

Interplay Learning sits at the intersection of EdTech, Virtual Reality, and Enterprise Software as it modernizes Learning Management & Content Systems throughout the skilled trade industries.

Since 2016, Austin-based Interplay Learning has been building better training, better careers and better lives for its customers and their employees.

Our award-winning online and VR training for the essential skilled trades, including HVAC, Plumbing, Electrical, Solar, Multi-Family Maintenance and Facilities Maintenance workforces, is scalable and more effective than traditional training methods. By leveraging immersive learning technology, Interplay’s customers are able to train and practice hands-on learning from a desktop, phone, tablet, or in virtual reality. The result is a highly trained employee who is job-ready in weeks, not years.

Our digital experiential learning platform, SkillMill, conveniently turns any space into a training lab with its short video courses, 3D simulations, knowledge checks, coaching, community, and connectivity.

Awards & Recognition

• Backed by best-in-class VC’s, we are positioned for exciting growth
• Forbes 2024, America's Best Startup Employers
• Built-In, Best Midsize Places to Work In Austin 2023 & 2024
• Fast Company’s World Changing Ideas Awards in the Education, General Excellence, and On the Rise categories
  
  

Position: Product Marketing Specialist

Reporting to the Senior Product Marketing Manager you will support efforts to develop and execute the marketing strategy, messaging and positioning for skilled trades learning solutions at Interplay Learning. This role will focus on marketing to residential HVAC, electrical, plumbing and solar companies. Similar or relevant experience is preferred!

Why This Position

• Support from leadership
• Autonomy with the ability to make an impact
• Outstanding colleagues in marketing, sales, and product management who want to partner with product marketing to drive company growth and customer value
• Develop new skills and grow as a marketer alongside marketing leadership with a product marketing background
• Flexible work – 100% remote (forever & always) or the option for hybrid work if near Austin, TX
  
  

What You’ll Do

(Key Skills: Competitive Research, Messaging/Writing, Sales Enablement)

• Identify target customers, their needs, and how products will meet those needs
• Develop value propositions and messaging materials to clearly communicate the solutions and benefits to prospective customers
• Partner with Product Management to develop product strategies and roadmaps
• Assist with go-to-market strategies and launches
• Work closely with Demand Generation to ensure the product is being clearly represented and effectively positioned to the market
• Enable the sales team to effectively communicate value to potential buyers
• Be the expert on our buyers, who they are, how they buy and their key buying criteria. Use customer insights to provide actionable recommendations
• Use competitive intelligence to anticipate changes and differentiate product offerings
• Document and map out the customer journey of our potential buyers and adjust our marketing strategies based on your projections.
• Develop high-quality content for sales enablement and external marketing
• Define success targets and optimize performance.
  
  

Who You Are

• Exceptional writer with previous product marketing experience
• Strategic thinker with the ability to execute
• Analytical mindset
• Goal-oriented self-learner
• Cross-functional collaborator
• Creative problem solver
  
  

Requirements

• Experience with a B2B SaaS company or similar. Demonstrated success in managing go-to-market for SaaS products.
• 1-2 years of product marketing expertise including marketing content development, sales enablement, product management support, channel marketing, buyer journey mapping, and product GTM launches.
• 1-2 years of experience in developing buyer personas, product messaging, sales presentations, and marketing collateral (info sheets, white papers, ebooks, reports, eguides, sales briefs).
• Demonstrated writing skills. Able to write about technology clearly with the ability to distill complex business and technology concepts into easily understood value statements.
• Demonstrated ability to utilize data and insights to drive decisions.
• Adaptive personality, highly organized and self-motivated, taking ownership and delivering results.
• Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States.
• Please note: This hiring/interview process may include a written assessment following the first interview.
  
  

Pay: $70-85k (salary only, no bonus)

Interplay Learning Ethos

At Interplay, we love what we do. We embrace our daily challenge to push technological limits to invent better ways to make learning easier and training more powerful. We attract passionate people and invite spirited discourse. We celebrate that our jobs fit our lives, not the inverse. We are uncompromising in our belief that together: we can build better training, build better careers and build better lives for customers and our team.

Company Benefits

• Remote-first culture and flexible hours
• Learning resources and annual learning reimbursement
• Family-friendly policies
• Generous vacation policy includes 3 weeks of PTO, 1 week Winter Break, holidays and sick days
• Medical, vision and dental insurance coverage
• 401k
• Private company stock options
• Mental health and wellness resources
• Virtual/in person social events
  
  

Diversity Statement

At Interplay Learning, diversity and inclusion are fundamental to who we are and how we operate our business. We’re building a diverse workforce that cultivates and supports all individuals for the betterment of each other, our company, and our customers. We believe a culture of equality creates a stronger work environment for all employees and that we are all accountable for encouraging and celebrating diverse voices. Interplay Learning commits to promote and recognize principles of fairness, equity, and social justice in relation to, and across, intersections of race, age, color, disability, faith, religion, ancestry, national origin, citizenship, sex, sexual orientation, social class, economic class, ethnicity, gender identity, gender expression, and all other identities represented among our diverse membership.

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, and individuals with disabilities to apply. Interplay Learning is an equal opportunity employer and welcomes everyone to our team. If you need any reasonable accommodation at any point in the application or interview process, please let us know.

Equal Employment Opportunity

Interplay Learning is committed to providing equal employment opportunity (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws.