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Regional Marketing Manager

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

Bachelor's degree in Biology or related field, Extensive knowledge of Next-Gen Sequencing, Multi-year experience in Life Science industry, Customer segmentation and program evaluation skills, Excellent Japanese and English communication skills.

Key responsabilities:

Localize and regionalize marketing programs in Japan
Translate global strategy into tactical plans
Collaborate on lead generation and digital strategy
Develop sales tools and training materials
Measure impacts of marketing programs and evaluate spending

10x Genomics Biotech: Biology + Technology SME https://10xgenomics.com

1001 - 5000 Employees

See more 10x Genomics offers

Job description

Regional Marketing Manager (Japan)

The Regional Marketing Manager (RMM) will be responsible for planning, designing and executing marketing activities for Japan.

The ideal RMM candidate should have strong technical knowledge in the area of Next-Generation Sequencing (NGS), Single Cell Genomics, Spatial Biology and have demonstrated experience localizing marketing programs for related markets. The RMM will interact cross functionally with members from the regional commercial sales and global marketing teams and will be the central point of contact for territorial market planning, implementation, new product launch and regional market development. Key skill sets include regional marketing, program localization, sales enablement, lead generation/nurture and tactical marketing.

What you will be doing:

Regionalization and localization of core marketing programs in Japan
Effectively translate the global strategic plan in specific core markets into a regionalized tactical plan that meets or exceeds district business objectives and deploy programs and tools to support district sales teams and/or distributors
Select appropriate program tactics for the district and assigned segment, govern all outbound aspects of new product launches, and report success of programs to the regional sales & global marketing teams
Collaborate with Regional Marketing Events Manager and Regional Digital Marketing Manager to define events and digital strategy for lead generation and nurture
Responsible for pipeline goal achievement across all territories within the district
Knowledge of key accounts, KOLs and centers of excellence in assigned area
Share program resources across district, and identify potential reuse of global programs across territories
Own content reuse and localization process requirements, including execution of the localization process
Alignment of regional marketing program to company messaging themes and local sales in each region
Educate Global Marketing on local regulatory and compliance requirements for assigned territory
Develop sales tools and training materials that support regional sales teams achieve goals
Regional market intelligence to provide insight to global marketing and product marketing
Drive demand & grow the marketing funnel in close collaboration with regional sales teams and distributors
Establish local regional operational processes and systems
Collaborate for all CRM related aspects of sales & marketing integration
Improve the size and quality of marketing leads in salesforce CRM database for assigned territory or segment
Measure and evaluate impacts of owned marketing programs and track assigned spend
Works closely with the APAC and Global Marcom team to develop program metrics & effective tactics
Responsible for defining channel training requirements linked to program execution
Serve as single point of contact between the regional sales channels and the global marketing team for assigned district or segment

Minimum Requirements:

Requires a Bachelors’ degree in Biology, Molecular Biology, Biochemistry or related field
Extensive knowledge of Next Gen Sequencing markets, products & marketing channels in Japan
Multi-year experience in the Life Science industry, preferably in a field marketing environment
Key competencies in marketing required: customer segmentation (i.e., needs assessments, profiles, personas, buying journeys), marketing program development and execution, program evaluation (metric framework)
Knowledge of sales pipeline and how to positively impact funnel conversion rates
Excellent analytical and problem-solving skills, combined with strong business judgment and an ability to present analysis in a clear and compelling manner
An independent self-starter who operates with a high degree of autonomy, able to pivot quickly; adaptive, can effectively operate/deal with ambiguity
Highly organized individual who can meet challenging deadlines in a fast-paced environment and able to collaborate across multiple disciplines
Excellent Japanese & English communication skills (written / oral / presentation)
Frequent travel required, expected to be at least 60% of the time

Preferred Skills and Experience:

Master’s degree or PhD with multi year experience
Advanced proficiency in Microsoft applications, especially Excel and PowerPoint

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About 10x Genomics

At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.

We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.

Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.

Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.

10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.