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Data & Marketing Insight Lead

Remote:

Full Remote

Contract:

Full time

Salary:

35 - 35K yearly

Experience:

Senior (5-10 years)

Work from:

United Kingdom

Offer summary

Qualifications:

Minimum two years in data-driven marketing, Strong background in data insights and analytics, Expertise with CDP, CRM, and marketing automation tools, Proficiency in data visualization platforms, Experience in B2B/B2C publishing or media.

Key responsabilities:

Lead the marketing technology stack management
Deliver insights through customer data analysis
Optimize Customer Data Platform for better segmentation
Drive data-led marketing initiatives across teams
Create performance dashboards for marketing ROI tracking

ADLIB Recruitment | B Corp™ https://www.adlib-recruitment.co.uk

11 - 50 Employees

See more ADLIB Recruitment | B Corp™ offers

Job description

Work With Cutting-edge Marketing Technology In a Fast-growing Company.

Become a key player in shaping the future of the marketing insight and data function.

Join a collaborative, results-driven team with opportunities for rapid growth.

Are you a data-driven marketing expert looking for a role where you can make a real impact? Our client is looking for Marketing Insights Lead to drive growth through data optimisation, customer insights, and innovative marketing technology strategies. You’ll play a crucial role in aligning technology with business goals, enhancing our customer engagement, and helping us achieve ambitious growth targets over the next three years.

What You’ll Be Doing

Lead the marketing technology stack – managing tools like the Customer Data Platform (CDP), CRM systems, marketing automation, and analytics tools to drive engagement and revenue growth.
Deliver actionable insights by analysing customer data, market trends, and competitor data to shape business strategies.
Optimise their CDP – ensure seamless data flow, accurate customer segmentation, and personalised marketing campaigns that enhance customer experience.
Drive data-led marketing initiatives – collaborate with marketing, sales, and tech teams to boost customer acquisition, retention, understanding of data and things like event attendance.
Create performance dashboards – track marketing ROI, optimise campaigns, and present data-driven recommendations to senior leadership.

What Experience You’ll Need To Apply

A minimum of two years of experience in a data-driven marketing role, ideally at Senior/Lead/Manager level
Strong background in data insights, predictive analytics, data modelling, and customer segmentation
Expertise with Customer Data Platforms (CDP), CRM, and marketing automation tools
Proficiency in data visualisation platforms such as Tableau or Power BI
Strong commercial mindset with a track record of using data to drive revenue growth
Ideally experience in a commercial role within B2B/B2C publishing or media sectors
Excellent communication skills

What You’ll Get In Return For Your Experience

Fully remote working, a £35,000 base salary plus a strong commission scheme. They offer great growth potential and an opportunity for a future expansion, as well as a collaborative, innovative culture where your insights will drive real business results.

What Next

If you’re passionate about data-led marketing and want to make an impact in a growing business, apply now to by sending a CV to Tegan and we will reach out to arrange a call.