Digital Marketing & Events Associate

Position: Digital Marketing & Events Associate

About Us:

AlphaPoint is a leading fintech company with over 11 years of experience providing infrastructure to the cryptocurrency economy. We are seeking a motivated and detail-oriented marketing associate to support our small but mighty marketing team. This individual will manage a range of marketing activities, including paid advertising, trade shows, webinars, social media, PR, and email campaigns, contributing to the growth and visibility of our brand across multiple channels.

Key Responsibilities:

Paid Advertising

• Develop and execute paid advertising campaigns on LinkedIn and Google Ads.
• Manage advertising budget and optimize campaigns to maximize ROI.
• Track and analyze ad performance metrics, providing regular reports on campaign effectiveness.

Trade Shows

• Manage all aspects of trade show planning, including budgeting, logistics, vendor coordination, and booth setup.
• Work with sales teams to ensure proper lead generation and follow-up.
• Develop event-specific promotional strategies to maximize exposure.

Webinars

• Plan, promote, and facilitate webinars, including scheduling, speaker prep, and managing partnership opportunities.
• Coordinate webinar logistics from registration to post-event follow-up.
• Ensure webinar content aligns with marketing goals and engages the target audience.

Social Media Management

• Manage AlphaPoint’s LinkedIn and Twitter accounts, crafting content and engaging with the audience.
• Track social media metrics and provide insights to improve engagement and reach.

Public Relations Liaison

• Coordinate PR activities, collaborating with PR agencies and internal stakeholders.
• Draft press releases, bylines, and other media-related materials.
• Maintain relationships with media contacts and identify opportunities for thought leadership.

Email Marketing

• Develop and execute email marketing campaigns using HubSpot, including audience segmentation and automated workflows.
• Monitor email performance metrics and optimize campaigns for improved results.
• Maintain and update email lists and ensure all campaigns adhere to best practices.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in marketing, with specific experience in paid social advertising and event management.
• Proficiency with HubSpot for email marketing, automation, and reporting.
• Strong attention to detail and organizational skills.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• A self-starter with a keen interest in learning and developing expertise across all marketing disciplines.
• Strong interest in learning about the cryptocurrency industry and staying updated on industry trends. 

What We Offer:

• Competitive salary 

• Opportunities for growth and learning within the rapidly evolving fintech space.

• Work with a dynamic team driving innovation in the cryptocurrency industry.