Paid Media Lead
Job Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
We are looking for a highly motivated and experienced individual who can take the paid media transformation to a next level at Kimberly-Clark, benchmarking with the best-of-the-best in the industry.
Responsible to improve media ROI, creating the new Media operations HUB, enable data-guided planning and optimization in markets, transform media to be more consumer-centric and business-driven.
Partner with markets to build new capabilities in Data-guided media planning, media reporting & analysis, as well as media partnerships.
Develop talent and build a strong regional team internally within KC and externally with agency partners.
Standardize success measure framework for paid media, planning and optimization.
1. Spearheading major transformative initiatives across all EM markets, including:
- Overhauling aid media operations and implementing new media strategies across EM
- Developing global Joint Business Plans (JBPs).
2. Collaborating with the Global team and IPC team to achieve scalability for new models.
3. Lead 3 Digital and Media leaders in LATAM, EMEA and APAC to support local markets on the implementation
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
• 10-15 years of extensive experience in paid media across various markets.
• A proven track record of success in paid media planning and buying. Deep understanding of key platforms, trends, best practices– priorities are Youtube, Meta, Tiktok, Google.
• Bachelor’s Degree required; graduate degree preferred.
Skills
• Strategic thought leadership: able to translate business and brand objectives to paid media priorities and outcomes
• Goal-oriented: able to define stretching goals, challenge the status quo, build talent and capability, and be highly accountable for outcomes.
• Strong analytical skills: able to assess, interpret, and integrate learning from multiple sources to enable data-driven media planning and optimization to work cross-functionally in a matrix environment and with external agency partners to deliver results.
• External focus: able to work with external platforms, agencies, find the right resources/capabilities to deliver business goals.
• Experience with media reporting and tracking tools.
• Experience running test/learn experiments and documenting best practices/principles.
Total Benefits
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.
We are an equal opportunity employer and are committed to developing a diverse workforce. Preference will be given to candidates who promote representation within Kimberly-Clark in terms of the Employment Equity Act.
#LI-Remote
Primary Location
Bryanston Office
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
